Josh Lowman, Founder at Gold Front
48m
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B2B Category Creators with Gil Allouche
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In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands.
You’ll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation.
BONUS! Josh tells what questions you should ask before creating a new category.
The episode Josh Lowman, Founder at Gold Front from the podcast B2B Category Creators with Gil Allouche has a duration of
48:07. It was first published
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Josh Lowman, Founder at Gold Front
In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands.
You’ll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation.
BONUS! Josh tells what questions you should ask before creating a new category.
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