Celebrating Episode 100 of The Content Callout, Ep #100

Everything is Content According to Camille Trent, Ep #103

According to Camille Trent—The Head of Content at Dooly—everything is content. And content generation is easy but can be difficult if you don’t do it well. In this episode of The Content Callout, we cover what Camille’s mantra means, talk about method marketing, and discuss how to leverage communities to make better content. Check it out!

Outline of This Episode

• [0:58] Camille’s rapid-fire tips
• [1:50] Everything is content
• [3:58] How to cultivate curiosity and apply it
• [8:44] Applying method acting to marketing
• [13:17] How to choose content that reflects your customer’s life
• [15:51] Learning from communities and conversations 

Resources & People Mentioned

• “Everything is Copy” documentary
• Thursday Night Sales
• 30 Minutes to President’s Club
• How Did This Get Made? 
• Procurement Foundry

Connect with Camille Trent0m 

• Connect on LinkedIn
• Follow on Twitter
• Dooly

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts

Don’t Neglect the Discovery Phase as a New B2B Marketer with Marissa Homère, Ep #102

When you’re taking on a role at a new company, it can be easy to dive right in and put your nose to the grindstone. But like you invest in a discovery phase with new customers, you shouldn’t neglect the discovery phase in your new role. 

Marissa Homère is the VP of Marketing at Irwin, an investor relations and capital market software company based in Toronto. In this episode of The Content Callout, we’ll talk about building, scaling, and leading a B2B marketing team. 

Outline of This Episode

• [0:58] Learn more about Marissa Homère
• [3:00] Learn more about Irwin’s tool
• [5:18] Marissa’s rapid-fire tips for marketers
• [8:23] Why you need to focus on discovery
• [12:54] How to make marketing a revenue center
• [18:03] Emotional intelligence and empathetic leadership 
• [21:05] The work-from-home era is changing the workforce
• [23:19] Marissa’s experience taking a lead role at Irwin
• [24:51] How to structure a team to scale your business
• [30:09] Does a gated white paper generate leads?
• [33:42] Your ideal customer profile is just a building block
• [36:45] Best practices aren’t best practices for everyone

Resources & People Mentioned

• The Modern Marketing Certificate

Connect with Marissa Homère

• Irwin
• Connect on LinkedIn

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts

How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it!

Outline of This Episode

• [1:11] Camela’s 3 rapid-fire tips for listeners 
• [1:43] Using data to improve content strategy
• [5:08] Forget “features”—get to the pain point
• [8:30] How to use psychology to improve content quality 
• [11:15] The idea of nonviolent communication
• [13:13] Learn about Camela’s Revenue Marketing Report Podcast
• [14:06] The importance of a social presence online 

Resources & People Mentioned

• Nonviolent Communication by Marshall Rosenberg, PhD
• Clearbit (A data activation platform)
• BigQuery
• Corporate Bro's Website and Instagram 

Connect with Camela Thompson

• The Revenue Marketing Report Podcast
• Connect on LinkedIn
• [email protected]

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts

Celebrating Episode 100 of The Content Callout, Ep #100

With The Content Callout, we seek to educate and entertain marketing professionals with innovative advice about content marketing. We want you to get the information you need from the experts. But it hasn’t always been smooth sailing. In this special edition of The Content Callout, we will reflect on some of our favorite episodes. You’ll get an inside look at behind-the-scenes flops and our favorite moments. You’ll even hear a fun conversation about social media and brand evangelism. 

Outline of This Episode

• [1:00] Celebrating 100 episodes of The Content Callout
• [2:13] Reminiscing on our first live event
• [4:02] Our favorite rapid-fire tips from 100 episodes
• [8:46] A conversation on social media
• [12:02] Impactful episodes and moments
• [15:52] Why you need brand evangelists

Resources & People Mentioned

• SkipTheDishes
• Neo Financial

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts

Leverage this 3-Step B2B Link-Building Strategy with Farzad Rashidi, Ep #99

Anyone in the SEO and content marketing world knows link building is one of the hardest things to master. The sheer number of links you need to get to rank in the top 10 is overwhelming, especially for small content shops. So what’s the solution? Farzad Rashidi shares a three-step B2B link-building strategy in this episode of The Content Callout. It’s not easy, but if done correctly, it can get astounding results for your business. 

Farzad Rashidi is the Lead Innovator at Respona, a company that helps marketers build backlinks to their content. Respona is an all-in-one link-building and content promotion software that allows content marketers to promote their content and build quality backlinks from relevant authoritative publications in their space.

Outline of This Episode

• [0:54] Learn more about Farzad Rashidi and Respona
• [2:28] Farzad’s three rapid-fire tips for marketers
• [7:48] How and where to promote your content
• [11:38] Farzad’s 3 step process to get backlinks
• [23:12] Why competition is a good thing
• [27:17] How to calculate how many people to reach out to
• [28:34] Create a template for your outreach as a starting point
• [34:07] Remember the importance of user experience
• [36:31] How to connect with Farzad and learn more about Respona

Resources & People Mentioned

• Respona Strategy Hub
• Visme Marketing playbook

Connect with Farzad Rashidi

• Respona
• Connect on LinkedIn
• Follow on Twitter

Connect with The Content Callout

• https://www.contentcallout.com/

Subscribe to The Content Callout on

Apple Podcasts, Spotify, Google Podcasts