20. Empathy in Content Means Taking Into Account Your Audience’s Current Context - Joei Chan of 360Learning
41m
·
Content Makers
·
Joei Chan is the Director of Content at 360Learning and one of the most creative and strategic content marketers out there. From launching a reality docu-series that followed her first few weeks at the company, to balancing content strategy with execution, Joei is a master at finding ways to use different content types to hit company goals. In this episode we discuss her approach to content and being a marketer.
Resources:
- Joei on LinkedIn
- 360Learning blog
- Watch the onboarding Joei docu-series
- Masterclass
- Mention & Twilert
- Intercom
- Wistia
- FS blog
- Wait but Why blog
- Ann Handley's Everybody Writes
The episode 20. Empathy in Content Means Taking Into Account Your Audience’s Current Context - Joei Chan of 360Learning from the podcast Content Makers has a duration of
41:25. It was first published
More episodes from Content Makers
25. Managing & Leading a Marketing Team. Why Personality & Working Styles Matter
Today I discuss some of my top strategies to consider when you are managing a marketing team. Including why having a diverse range of personalities can benefit your team and how to balance these different styles for optimum working results.
Mentioned in the episode:
- Notion
- VARK Model
- High Performance Podcast Episode
Connect with me:
- Website
24. What is a Content Track? How to Choose Between Brand, Product & SEO Content. The Difference Between Campaigns & Permanent Content
In this episode I talk all things content tracks, what they are and the difference between the 3 types: SEO, Brand & Product. How to identify them and why this is so important when you're creating and curating your content.
Mentioned in this episode:
- Instapages
Connect with me:
- Website
23. Freelancing Business Models. Where to find Work. Being a Content Writer vs.a Content Strategist
In today's episode I'll share some of the common business models you can choose from as a content marketer. Including pros and cons of being a freelancer or consultant, vs starting your own agency. The difference between being someone who executes content strategies vs builds them and my experience of working on retainer vs one-off projects.
Mentioned in this episode:
- Company of One by Paul Jarvis
- The Million-Dollar, One-Person Business by Elaine Pofeldt
- Previous Podcast episode with Imogen Roy
Connect with me:
- Website
22. Managing a Big Workload as a Content Writer. How I Get Into The Zone, Context Switching & Proofreading Hacks
In this episode I talk about how to work smarter so that you can manage a bigger workload. How to put processes in place that will allow you to focus on what matters, how to get into the zone quickly and some of my go-to brain tricks. As well as the danger of context switching and how to work with your natural cycles & energy for optimum productivity.
Mentioned in this episode:
- The Content UK community
- Content heroes in SaaS: Intercom, Zendesk, Buffer, Wistia & Later
- Period Power by Maisie Hill
- The thread on how Neil Patel produces so much content
Connect with me:
- Website
21. Are Content Calendars a Waste of Time? Content Tools & Processes. SEO Tools You Should Be Using
Today I’m sharing tips on how to format a content calendar, tools to use and the reason why most content calendars are a waste of time. I cover visibility practices and why this is often the key to ensuring your content calendar is seen and recognised by clients or your boss. Plus, the difference between SEO tools like SEMRush and AHrefs and the ones you really need to know.
Mentioned in this episode
Content calendar tools:
- Trello
- Asana
- Monday.com
- Google Sheets
SEO tools:
- Google Analytics
- Google Data Studio
- Google Keywords Planner
- Google Search Console
- AHrefs
- Moz
- SEMRush
Connect with me:
- Website