How to Develop a Valued Company Culture That Generates ROI

The Returns on Organizational Culture

Culture is crucial for any organization. It keeps team members in check, with their decisions and actions aligned towards reaching the company’s goals and staying true to its vision. According to David Snelson, culture is crucial because it is an agreement between members of the team that they will take deliberate actions to keep their culture robust. And he also says that culture is the reason why everybody at Waer Systems knows to do the right thing instinctually, and this includes highlighting great examples of behavior that shine the light on their culture during their core values week. 

According to David, they put in the work to keep their culture and core values alive because it keeps the team connected, drives productivity, and helps them make better hiring decisions. The problem is, not all core values are well thought-out. 

So how do you know that it’s time to reset your culture and redefine your core values? For Waer Systems, they re-examine their core values every year-end. They choose three of their top-performing employees and try to determine what made them stand out and used this as their basis in deciding on the changes that they will impose on their company culture and core values. It may all seem like a lot of work but the benefits of having a positive culture that espouses productivity and camaraderie are undeniable.

According to David, one of the benefits that Waer Systems enjoys as a by-product of their culture is having the advantage of having clients appreciate their core values which reassure these same clients that they will be in good hands. David also expounds that it is this positive culture in the company that also helps them attract some of the best people for their team.

David Snelson is the Managing Director of Waer Systems Limited. He leads the business development function and is primarily responsible for setting, and delivering against, the company strategy. Waer is a cloud software company behind the Warehouse Management System called WAERlinx. 

If you’re someone who wants to build a strong culture in your organization that does not take the fun away from work and generates returns at a low cost but is not sure how to move forward, be sure to tune in to this episode of Culture Czars. 

In this episode, of Culture Czars, Will Scott talks to David Snelson who is the Managing Director of Will’s company, Waer Systems. Tune in to gain insights on the return on culture, the importance of developing a valued organizational culture, how to maintain a positive culture, and how to have fun along the way.

How to Develop a Valued Company Culture That Generates ROI

There’s never been a better time when companies needed their culture to come alive than now when the coronavirus (COVID-19) pandemic is raging. Dan Arriola knows everything about it as his company, Inktel, has had to pivot from working in an office to working from home. Inktel was not only able to avoid the downturn caused by the pandemic but turned it has also turned the situation into something positive and it has in fact increased their business.

According to Dan, the secret is being deliberate about your company’s culture and making the necessary small investments to make it come alive. But many companies focus on the features of their office rather than developing a valued culture, which is the exact opposite of what needs to be done in times of crisis. Sometimes, they do the complete opposite of what they claim to be their culture which is why, for Dan, the company culture must be memorable and actionable through their core values because this is what keeps their essence going even when things change abruptly.

So what do you do to make your core values stick and come alive? For Dan, they have an acronym for their six core values that everybody at the company knows and owns. It’s STRIVE. And so far, Dan says their investment in building a valued culture has paid off. Now that your culture is identified and embedded into every member, how then can you measure the ROI from investing in your organization’s culture?

Dan Arriola is the President of Inktel, a contact center solutions company that provides call center, email, chat, and social media support for fortune 1000 brands. They’ve been in business for over 20 years and they have seven locations throughout the U.S. 

If you’re someone who wants to build a strong culture in your organization that does not take the fun away from work and generates returns at a low cost but is not sure how to move forward, be sure to tune in to this episode of Culture Czars. In this episode, you’ll glean insights on how to develop a valued organizational culture, maintain it, generate ROI, and have fun along the way.

Starting a Business and Preparing for Crisis with Gino Wickman

Businesses all over the world have been hit hard by the new coronavirus (COVID-19) pandemic. It came fast and it came so abruptly that it caught nearly everyone off guard. Today’s guest, Gino Wickman, says that this is all part of an entrepreneur’s life. The highs and lows of business are almost predictable and the only way to weather each storm is by making sure you’ve got your reserves, your wits, and your grit intact so that you can pick up the pieces and begin anew.

This is also the reason why for Gino, now is actually a pretty good time to ask yourself whether you’re meant to be an entrepreneur or not. He tackles this question and all the things that come with it in his book, The Entrepreneurial Leap. For Gino, worst-case scenarios will always play out in some form or another, what you need to do is to make sure you’ve got the things well prepared on your end so that you’re ready to push back and keep things steady.

Here’s the kicker: not everyone is meant to be an entrepreneur and that’s absolutely okay. This is why Gino encourages people to take part in his 16-day Entrepreneurial Leap Challenge so that you can start charting the course of your future today.

Gino Wickman is the creator of the Entrepreneurial Leap but he is best known as the Founder of the Entrepreneurial Operating System or EOS Worldwide. Gino is also the author of the best-selling book Traction, the book that popularized the business management system. He has written many other books in the series including Get A Grip, Rocket Fuel, How To Be A Great Boss, and What The Heck Is EOS?

If you’re someone interested in business, if you’re just starting out as an entrepreneur, or if you’re already an entrepreneur but don’t really know how to go forward, stay tuned to this episode of Culture Czars where you can get insights and learnings that will make you think and carefully consider the choices you’ve made and will be making in the future as an entrepreneur.

Building Valued Company Culture, with Scott Silver

If you’re looking to build a company that stays profitably in business even after you exit the daily operations, you want to pay close attention to building valued company culture across the board and taking your brand where it needs to go. So what is your company culture? Where is your brand trying to? 

Scott Silver is here to help companies find out where they are going with their brand and help suggest product ideas and ways to bring them to market. Whether it be trade show giveaways, employee recognition, gifts, and custom logo merchandise. 

Scott Silver is the President of Printable Promotions, an ad agency that focuses on promotional items and helping brands take their products to markets. Scott started his company over 25 years ago and the company has won industry awards for its website, marketing, use of technology, and a five-time winner of the Best Places to Work award in its industry. This week host Will Scott is joined by Scott to talk about his company, the importance of building a valued culture in his company.

Building Strong Employees with Andrew Blickstein with Home Run Media

When a new employee is brought in to a company, the first few days can be critical. This time can make or break the experience for both the company and employee alike. Andrew Blickstein has a very unique and effective onboarding process that is focused on getting things off to a great start.

Andrew Blickstein is the Founder of Home Run Media, which helps companies utilize TV advertising to increase client acquisition by driving customers to their websites. Andrew is also an advisor for Shopping Gives, which creates a positive social impact by connecting consumers, retailers, and nonprofits for charitable donations.

In this episode, host Will Scott is joined by Andrew Blickstein to talk about Corporate Culture, Home Run Media’s unique onboarding process for new employees, and getting a return on the investment into Culture.