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Beer Wars!!! (episode 001)

45m · Fuss Marketing Podcast · 12 Apr 15:21

This is Fuss Marketing's first podcast!!! So grateful to Mike Kallenberger from Tropos and Joe Hartung from Lighthouse Research for coming in to talk about beer marketing, the great advertising beer wars of the early 2000's, millennial marketing and overall consumer insights in highly competitive markets. Hope you enjoy geeking out with us a little bit and thanks for listening!

The episode Beer Wars!!! (episode 001) from the podcast Fuss Marketing Podcast has a duration of 45:42. It was first published 12 Apr 15:21. The cover art and the content belong to their respective owners.

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Beer Wars!!! (episode 001)

This is Fuss Marketing's first podcast!!! So grateful to Mike Kallenberger from Tropos and Joe Hartung from Lighthouse Research for coming in to talk about beer marketing, the great advertising beer wars of the early 2000's, millennial marketing and overall consumer insights in highly competitive markets. Hope you enjoy geeking out with us a little bit and thanks for listening!

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