Localization & Transcreation
22m
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Global Connections: A Podcast Featuring Translation Topics for Business
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When entering a market outside of the United States, you can't just translate documents word for word. Content localization is also vitally important. According to the Globalization and Localization Association (GALA), “Localization is the process of adapting a product or content to a specific locale or market.”
Translation, transcreation, and localization are a connected process.
We'll discuss this on this week's episode.
The episode Localization & Transcreation from the podcast Global Connections: A Podcast Featuring Translation Topics for Business has a duration of
22:55. It was first published
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