B2B creative trends with Hunter Johnson
37m
·
Gotoclient's Rocketship
·
B2B also decides emotionally, but we're still rational when building campaigns. That's why creative has a crucial rule here.
We have a great conversation with Hunter Johnson, the CEO of Xpedition, a creative agency. He'll talk about the following points:
- B2B linking with the entertainment world.
- Building creatives from the top to the bottom of the funnel.
- B2B emotional creative.
The episode B2B creative trends with Hunter Johnson from the podcast Gotoclient's Rocketship has a duration of
37:22. It was first published
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B2B creative trends with Hunter Johnson
B2B also decides emotionally, but we're still rational when building campaigns. That's why creative has a crucial rule here.
We have a great conversation with Hunter Johnson, the CEO of Xpedition, a creative agency. He'll talk about the following points:
- B2B linking with the entertainment world.
- Building creatives from the top to the bottom of the funnel.
- B2B emotional creative.