‘The Power of…’ Interviews: Content, Audiences, Emotion, and Medium

Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard

Once upon a time, audiences were in discrete groups defined by the show they were watching. Now audiences are accessible by data, What does that mean for marketers? Does the relationship between a media brand and its readers still impact advertising response?

Jody Elphick, Head of Brand and Content, Callaly

After years of highly data-driven marketing, there’s a gathering train of thought that a users emotional state can be a highly effective attribute for targeting. How does a brand leverage emotion to its advantage?

Zoe Harris, CMO, On the Beach

Recorded for Advertising Week Europe 2021, On the Beach CMO Zoe Harris speaks about the power of medium, and weathering the pandemic storm as a travel retail site.

Felipe Ambra, Global VP, Corona

From Advertising Week Europe 2021, Corona’s Global Vice President speaks about brand safety concerns and the state of Corona Studio, the beer brands media production arm.

‘The Power of…’ Interviews: Content, Audiences, Emotion, and Medium

Much discussion in advertising focuses on its science and art, the creativity that drives it and the data that underpins it. But as important is the context in which advertising is communicated. What is The Power of Content, Audiences, Emotions and Medium? How does the content around advertising have impact on its consumption? How does …

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