28: Five competencies you must develop in your marketing team to stand out - Shake Marketing
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Hays Worldwide - Leadership Insights Podcast
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28: Five competencies you must develop in your marketing team to stand out - Shake Marketing How can marketing leaders help their organisations stand out? Listen to our podcast featuring Stacey Danheiser and Dr. Simon Kelly, Principals of Shake Marketing Group who share the five key marketing competencies leaders need to build in their teams. You can also read the full transcript at: https://social.hays.com/2021/03/25/28-five-competencies-you-must-develop-in-your-marketing-team-to-stand-out/ Timestamps: (01:10) Please could you introduce yourself to our listeners? (02:37)Now, you both recently released your new book, Stand Out Marketing. Could you tell us a little bit more about this and the research you conducted around it? (03:41) In your book, you mentioned the phrase ‘copycat marketing’, and the fact that we are ‘swimming in a sea of sameness’. Please can you explain to our listeners what this is and what it means for marketing leaders? (04:57) How do you think leaders can identify if their organisation is one of those that's ‘stuck in the sea of sameness’? (06:18) What are the key competencies that organisations need to begin developing in their employees? (08:38) How important is it for marketing leaders to develop a vision for change to continually adapt to external influences? (11:42) How would you recommend marketing leaders encourage idea sharing from their teams to build a collaborative vision of the future? (14:06) How can marketing leaders effectively get buy-in to initiatives and activate these visions that we just discussed? (16:29) What can marketing leaders do to drive their teams to push for change themselves? And what do you think are the benefits of doing that? (18:06) Why is it so important for marketing leaders to encourage their team members to upskill particularly in this increasingly hybrid and remote working world of work? (18:56) How can marketing leaders support their teams in upskilling and what are the benefits of that? (23:29) Now, it's becoming more important than ever for organisations to be able to articulate the usefulness that they can provide to customers, which is the fourth competency you picked out. What role do marketing leaders have in this process? Does it start with the product or service offering? (26:03) How can marketing leaders make sure that their teams have their finger on the pulse of the customer to appeal to their requirements? (27:23) Can you share any examples of organisations that have, or are currently proving their unique value well, particularly during this uncertain time? (28:52) The final key competency that organisations need to be developing in their employees is evaluator. Could you tell us a little bit more about what this means and why it's so important to organisations? (32:32) What can marketing leaders do to help their teams effectively balance what's good for the plus customer with return on investment for the business? (33:36) How can marketing leaders role model the five competencies that we've discussed in this podcast? (37:42) Do you think that the need for these competencies and marketing teams have increased since the COVID-19 pandemic began and will this importance continue to increase in the new era of work? (40:15) What do you think are the three qualities that make a good leader and, crucially, do you think these qualities have changed because of the pandemic?
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