Ken Chaplin on Combating the Shadow Curve and Empowering Patients at Cancer Treatment Centers of America
30m
·
Healthcare Insight for Marketers
·
As Chief Marketing Officer for CTCA, Ken Chaplin is advancing the mission of patient empowerment for the household brand in cancer care. In this insights-packed 30-minute episode, find out how CTCA applies advanced attribution modeling to precisely measure the impact of marketing, why the organization is well positioned for a cookie-less world and what they're doing to flatten the "shadow curve" caused by the sharp decline in cancer screenings and treatments during the pandemic. Learn more about your ad choices. Visit megaphone.fm/adchoices
The episode Ken Chaplin on Combating the Shadow Curve and Empowering Patients at Cancer Treatment Centers of America from the podcast Healthcare Insight for Marketers has a duration of
30:35. It was first published
More episodes from Healthcare Insight for Marketers
Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing
Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce hypertension in their community called "TeachBP". Learn more about your ad choices. Visit megaphone.fm/adchoices
Jean Hitchcock on how marketing can earn respect at the executive table
Jean shares practical advice from her experience leading marketing teams at hospitals across the country. Learn more about your ad choices. Visit megaphone.fm/adchoices
Scott Becker on Marketing as a Content Producer
As a long time publisher, Scott is no stranger to healthcare content production and we learn his insights on marketing, the business of healthcare, staffing and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
Chris Boyer on the Art and Science of Healthcare Marketing
As VP of Digital Strategy and Marketing Intelligence at Beth Israel Lahey Health, Chris Boyer shares his data driven perspective on creativity in healthcare marketing and outlines the new responsibilities of a healthcare marketer. Learn more about your ad choices. Visit megaphone.fm/adchoices
Amy Comeau on Thriving in a Competitive Healthcare Market
As VP of Marketing at Emory Healthcare, Amy Comeau has a unique vantage point into the opportunities and challenges of leading brand and revenue growth strategies for a nationally ranked academic health system. Find out how she's prioritizing her plan, leveraging CRM and other tools and getting buy-in from key stakeholders to influence all stages of the patient journey. Learn more about your ad choices. Visit megaphone.fm/adchoices