#4 Doing Everything All at Once - Arda Erturk | Roll Scooters
25m
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How I Fixed It
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Arda is the Chief Communications Officer of Roll Scooters, an e-scooter company operating in several cities across Canada. We talk about his experiences starting a company as an immigrant to Canada and all the lessons he had to learn along the way.
To learn more about Arda's company, visit www.rollscooters.com/
Arda also recommends these books to learn about entrepreneurship: Venture Deals, Running Lean, Obviously Awesome, and The Lean Startup.
And these websites when doing market research: CB Insights, Betakit, Crunchbase, and other companies' blogs.
P.S. Some fancy words Arda used:
- Technical cofounder: in startups, the cofounder who creates the product (ex: programming software). Usually, not all cofounders will work on the product.
- VC: Venture Capital. Venture capital companies invest directly in individual startups so that startups can access the money they need to build their business.
- Angel. Angels are individual investors. They invest in startups at a very early stage (maybe even before a product is built).
- Lean Startup Movement. A book called The Lean Startup gives very widely-used advice on how to start a business. The community of entrepreneurs who use the book's lessons are part of the Lean Startup Movement.
- Techstars. This is one of the largest startup incubators in the US. Many companies will join a startup incubator, almost like a 'industry association.' They get benefits like access to advisors, funding, and more.
- Heuristic Design. A design process where you create a checklist of criteria that your product must fulfill. For example, a criteria that a website takes under 3 seconds to load. Every time you change your design, you go back to this checklist and make sure you're meeting all criteria still.
- User interview. A design process where you invite customers to try out a new product design before it's released to the public. You interview the user to get feedback on what to improve about your product.
Timeline
0:00 Intro
1:01 How did you start?
2:16 What is Roll Scooters?
3:43 Starting entrepreneurship
7:11 Challenges while scaling?
9:00 Lessons from failure?
12:24 How to measure success?
13:35 Doing everything at once
17:25 Value of mentors?
18:03 How to use customer data?
20:48 Dealing with competition
21:52 User interview/design tips
The episode #4 Doing Everything All at Once - Arda Erturk | Roll Scooters from the podcast How I Fixed It has a duration of
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