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Ways to Sway: Secrets of Influence and Personal Brand

58m · HR Trends with Game Changers, Presented by SAP · 01 Dec 08:00

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? Are you ignoring the impact your personal brand (yes, you already have one) might wreak as our knowledge economy segues into a social economy? The experts speak. Chris Heuer, Alynd: “Reputation: be known for what you know, how are you known, how you craft the story, and how you live your life.” Kare Anderson, SayItBetter.com: “Speak to their positive intent, especially when they appear to have none.” Jenny Dearborn, SAP: “It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: start today, or else.” (Tom Peters) Join us for Ways to Sway: Secrets of Influence and Personal Brand

The episode Ways to Sway: Secrets of Influence and Personal Brand from the podcast HR Trends with Game Changers, Presented by SAP has a duration of 58:35. It was first published 01 Dec 08:00. The cover art and the content belong to their respective owners.

More episodes from HR Trends with Game Changers, Presented by SAP

Ways to Sway: Secrets of Influence and Personal Brand

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? Are you ignoring the impact your personal brand (yes, you already have one) might wreak as our knowledge economy segues into a social economy? The experts speak. Chris Heuer, Alynd: “Reputation: be known for what you know, how are you known, how you craft the story, and how you live your life.” Kare Anderson, SayItBetter.com: “Speak to their positive intent, especially when they appear to have none.” Jenny Dearborn, SAP: “It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: start today, or else.” (Tom Peters) Join us for Ways to Sway: Secrets of Influence and Personal Brand

Ways to Sway: Secrets of Influence and Personal Brand

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? Are you ignoring the impact your personal brand (yes, you already have one) might wreak as our knowledge economy segues into a social economy? The experts speak. Chris Heuer, Alynd: “Reputation: be known for what you know, how are you known, how you craft the story, and how you live your life.” Kare Anderson, SayItBetter.com: “Speak to their positive intent, especially when they appear to have none.” Jenny Dearborn, SAP: “It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: start today, or else.” (Tom Peters) Join us for Ways to Sway: Secrets of Influence and Personal Brand

Promote from Within or Hire External Superstars?

The buzz: Build or buy? Does your company prefer to invest in a current employee’s training to promote them up the ladder, or bypass them for a more experienced, already trained outside superstar? Wharton’s Matthew Bidwell found that external hires are paid 18% more on average, but receive significantly lower performance reviews their first two years and are more likely to get laid off or fired than internal promoted staff. What’s up with this? The experts speak. Dr. Katherine Jones, Bersin by Deloitte: “Success is a lousy teacher. It seduces smart people into thinking they can't lose.” (Bill Gates). Raluca Druta, TEC: “But I loved Narcissus because, as he lay on my banks and looked down at me, in the mirror of his eyes I saw ever my own beauty mirrored.” (Oscar Wilde). Laura L. Stegall, SAP: “We lament the speed of our society and the lack of depth and the nature of disposable information.” (David Ogden Stiers). Join us for Promote from Within or Hire External Superstars?

Promote from Within or Hire External Superstars?

The buzz: Build or buy? Does your company prefer to invest in a current employee’s training to promote them up the ladder, or bypass them for a more experienced, already trained outside superstar? Wharton’s Matthew Bidwell found that external hires are paid 18% more on average, but receive significantly lower performance reviews their first two years and are more likely to get laid off or fired than internal promoted staff. What’s up with this? The experts speak. Dr. Katherine Jones, Bersin by Deloitte: “Success is a lousy teacher. It seduces smart people into thinking they can't lose.” (Bill Gates). Raluca Druta, TEC: “But I loved Narcissus because, as he lay on my banks and looked down at me, in the mirror of his eyes I saw ever my own beauty mirrored.” (Oscar Wilde). Laura L. Stegall, SAP: “We lament the speed of our society and the lack of depth and the nature of disposable information.” (David Ogden Stiers). Join us for Promote from Within or Hire External Superstars?

HR Makes the World Go Round: Practices Outside the US

The buzz: HR around the world. American companies think they're the keepers of the best management practices. Consequently, they don't try to learn as much as they can from other places, according to Dr. Michael J. Marquardt, a professor at George Washington University. Whether you agree with him or not, U.S. HR leaders just might learn valuable lessons from the innovative and successful HR practices in other countries. The experts speak. Matt Healey, TBR: “England and America are two countries separated by a common language.” (George Bernard Shaw) Patrick Heffernan, TBR: “Inspiration is hard to come by. You have to take it where you find it. (Bob Dylan) Thomas Otter, SAP: “Recently, I was asked if I was going to fire an employee who made a mistake that cost the company $600,000. No, I replied, I just spent $600,000 training him. Why would I want somebody to hire his experience?’” (Thomas J. Watson, IBM). Join us for HR Makes the World Go Round: Practices Outside the US.

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