Why Your Business Needs Powerful Storytelling to Grow with Chris Lema [LLC 029]

Understanding and Leveraging the Psychology of Influencer Marketing with Emmanuel Probst [LLC 033]

 Influencer marketing seems to be quite the buzz-phrase these days, but for good reason. Tapping into social media influencers to help promote your product or service can be a viable marketing strategy for your business. 

My guest today is Dr. Emmanuel Probst, a Director of Media and Digital presence at Kantar Millward Brown, a Professor at UCLA, and someone who has been studying consumer behavior and psychology for over 15 years. He's the author of the upcoming book entitled Tension: How to Grow Remarkable Brands By Fulfilling Consumers' Quest for Meaning. 

What We Discuss in This Episode:

• What is “influencer marketing”?
• What makes an individual on social media “influential”?
• Should brands rely on influencers or become the influencers themselves?
• Why the more emotional your product is, the more important it is for you to work with influencers
• Can a service-based business use influencers?
• Should a brand always look for the right influencer who is in alignment with their brand or is the amount of followers sufficient?
• What are the emotional elements of consumption and how can you emphasize that aspect of your product/service?
• What you should do before you engage with influencers

Resources Mentioned: 

Emmanuel's article on The Psychology of Influencer Marketing 

Contact Information:

Emmanuel's LinkedIn: https://www.linkedin.com/in/emmanuelprobst 

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me: 

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com 

Finding the Strength to Take Risks with Salem Afangideh [LLC 032]

Learning to trust your instincts and knowing that you are the expert of your own experience are what should act as a guiding light for anyone looking to take more risks in their lives. Joining me today is Salem Afangideh, a social justice lawyer, storyteller, podcast host, and startup founder.

What You’ll Learn in this Episode:

• How you can recognize when you’re in a space that’s not conducive to your growth
• Should you go all in on risks or have a backup plan?
• Learning to appreciate the natural transitions of your career(s)
• Why you are the expert of your own experiences so trusting your process is key
• What self-leadership means and looks like
• Is leadership the same as influence?
• Can you be a leader on a micro-level?
• Why focusing on affirmations is better than setting goals 
• How to combine affirmations with “harder” business goals

Resources Mentioned:

Iban Care

Thrive Table Podcast 

Alex Elle 

Contact Information:

IG: @Salem_afangideh

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me: 

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com 

5 Things Social Leaders Do Every Day With Julian Stodd [LLC 031]

We live in an evolved eco-system. The context of our work and social lives is fundamentally different. We are now in the social age and that requires that we step up and become social leaders. What exactly is a social leader and what will it take for us to become social leaders? That’s what my guest and I discuss in this episode.  

I’m joined by author, speaker, captain at Sea Salt Learning, a consulting firm helping organisations understand the Social Age, Julian Stodd.

Julian’s work is an exploration of the changing nature of work, the evolution of forms of power, and how social nature of power is disrupting hierarchical structures.

What You’ll Learn in This Episode:

• Organizations exist to serve the community, not the other way around
• How a person or company with a compelling authentic story can hold the most powerful companies or governments accountable
• No longer are rigid structures and archaic organizations necessary because of the rise of social authority and communities
• How we, as the business owners, build in our own constraints in our own companies when there’s nothing forcing us to do that. We do it to ourselves
• Even with the changing nature of work, there is still room for formal systems
• What the social age is and why it is more important than the digital age
• Why we shouldn’t fear the companies we’re growing and instead should realize that we can design these orgs as we want them to be
• Organizations used to be at the center of power and control but that’s no longer the case, and unless you realize that as a business leader, you’ll lose track of your company
• What social leadership is and how it’s earned
• The 5 things social leaders do every day

Resources: 

Julian's 5 Things Social Leaders Do Every Day graphic

Contact Information:

www.julianstodd.wordpress.com

Twitter: https://twitter.com/julianstodd

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me: 

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com 

Three Simple Ways to Elevate Your Customer Service with Steve Curtin [LLC 030]

There are several truths that are common to all exceptional customer service experiences and certain behaviors that, when performed by employees, truly elevate the customer service experience.

My guest today is customer enthusiast, speaker, and a former 20-year Marriott International employee, Steve Curtin. Steve joins us to discuss these common truths and behaviors that are present in all exceptional customer service experiences. We discuss Steve’s book, Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary. 

What You'll Learn in this Episode:

• Why employees consistently perform their job functions but inconsistently perform tasks for which there is little to no reward
• Every job is made up of two parts: job function and job essence. What are these two? 
• How you can hire and ensure that job essence requirements are communicated properly
• Why it’s important for employers to validate and inspect job essence in order to convey its importance to employees
• The three truths of exceptional customer service
• Why most employers are happy with their employees being competent but why great leaders ensure that their employees know why they’re doing what they’re doing
• 3 simple ways to enhance and elevate the customer experience
• The importance of expressing genuine interest in your customers when delivering your product or service
• The effect of unexpected surprises on lasting impressions
• How do you deliver service heroics?
• What the best way to interact with customers is and solicit feedback in order to improve
• If you’re a smaller business with a smaller clientele base, how can you solicit feedback?

Contact Information:

www.stevecurtin.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me: 

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com 

Three Simple Ways to Elevate Your Customer Service with Steve Curtin [LLC 030]

There are several truths that are common to all exceptional customer service experiences and certain behaviors that, when performed by employees, truly elevate the customer service experience.

My guest today is customer enthusiast, speaker, and a former 20-year Marriott International employee, Steve Curtin. Steve joins us to discuss these common truths and behaviors that are present in all exceptional customer service experiences. We discuss Steve’s book, Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary. 

What You'll Learn in this Episode:

• Why employees consistently perform their job functions but inconsistently perform tasks for which there is little to no reward
• Every job is made up of two parts: job function and job essence. What are these two? 
• How you can hire and ensure that job essence requirements are communicated properly
• Why it’s important for employers to validate and inspect job essence in order to convey its importance to employees
• The three truths of exceptional customer service
• Why most employers are happy with their employees being competent but why great leaders ensure that their employees know why they’re doing what they’re doing
• 3 simple ways to enhance and elevate the customer experience
• The importance of expressing genuine interest in your customers when delivering your product or service
• The effect of unexpected surprises on lasting impressions
• How do you deliver service heroics?
• What the best way to interact with customers is and solicit feedback in order to improve
• If you’re a smaller business with a smaller clientele base, how can you solicit feedback?

Contact Information:

www.stevecurtin.com

Thanks for Checking Out the Show Notes and for Listening!

I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.

Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.

Leaders sure do love company so be sure to get social with me: 

Instagram: https://www.instagram.com/nic_abboud/

Twitter: https://twitter.com/nicoleabboud

Or email me at nicole[at]nicoleabboud[dot]com