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What Pharma Marketers Can Learn from Consumer Brands by Knowing their Customer's Journey - A Conversation with Justin Masterson

44m · PharmaMarketing 411 · 27 Sep 13:00

Justin Masterson is Senior Vice President of Strategy with Seek Company, a Cincinnati-based market research firm that specializes in connecting brands to customers by gaining insights through developing customer journey maps.

Co-hosts John Hinkle and Will Brown explore the customer journey mapping process, how it impacts the development of brand strategies, and how lessons learned from consumer brands can help shape best practices for pharmaceutical brand teams. 

The episode What Pharma Marketers Can Learn from Consumer Brands by Knowing their Customer's Journey - A Conversation with Justin Masterson from the podcast PharmaMarketing 411 has a duration of 44:46. It was first published 27 Sep 13:00. The cover art and the content belong to their respective owners.

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