Deconstructing the Archetype

The Familiar Four

This is the crux of all new businesses - you need to stand out with something original and exciting, but your audience needs something familiar to grasp onto. Your ideas need to set you apart yet be inclusive. Show us a “better way” of doing things without forcing us to abandon what we’ve grown comfortable with.

When businesses can’t find this middle ground, their failure isn’t so much in the product but in their communication around the product. The business fully understands the genius behind their actions, but all its audience hears is Greek.

The question stands: how do you bring forward an original idea without alienating audiences with your genius?

We’ll be discussing 3 things during this podcast:

1. A breakdown of the Modified Originality Scale
2. How Businesses Fail To Present Originality
3. How to Create An Original Brand

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that. I would start with The Big BAM Process, this is the brand strategy framework we have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.

The Similarities Between Human Growth and Brand Development

Brands don’t just happen. They’re grown from the connection between a business and its audience. How the brand grows directly results from the conditions it is subjected to. Just because you have a business doesn’t mean you have a brand, and vice versa. 

We will be taking this idea from three angles: 

1. How the conflicts faced in human development compare to brand growth
2. How most businesses struggle and fail to grow their brand
3. How to consistently evolve, grow, and mature your brand

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that. I would start with The Big BAM Process, this is the brand strategy framework we have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.

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Read the blog entry:
https://mybam.link/starts-with-passion

Deconstructing the Archetype

The idea of archetypes goes back to before recorded history. You can find them, feel them, in every fable and myth from cultures all over the world. The system of archetypes draws straight from our collective unconscious - it is the same for everyone. They are used by everyone and belong to no one. The potency of the archetype shows up in how you use them. 

However, YOUR archetypal mix is unique. While there are 12 archetypes within all of us - each archetype manifests depending on situations, contexts, and other present archetypes - your archetypal mix is made of the traits of only a few of these characters. 

Misuse an archetype, and it becomes a burden on your brand. Use them well, and you can find yourself with the kind of clarity business owners pay millions for. 

Can You Return Your Brand to 100% Efficiency?

This is not a call to change the colours of your logo. This isn’t about a “refresh.”  This is something much bigger.

Every system needs calibration. Your brand is a system, and it requires frequent calibration.

A simple enough statement, but as with anything in the BAM universe, it is loaded with all kinds of meaning.

We’ll be discussing 3 things during this podcast:

1. When it comes to “branding,” what do we mean when we say “recalibrate” and “alignment”?
2. How you probably approached building your initial brand and the problems I bet you’re having right now.
3. How to calibrate the brand you have into the brand you need.

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.

DNA & Client Journey Have a Lot in Common

They love to talk about the sales funnel, don’t they?

Here’s what I think: the “funnel” approach to the client journey happened because most salespeople lack a foundation understanding of their brand. Or, more likely, their brand has no foundation in the first place. The companies using the sales funnel analogy will likely revert to saying, "this is the easiest way for our sales team to visualize the process.” 

Good for the sales team, I suppose. But if they aren’t the ones going through the process - why do they need to visualize it? Does the customer know when they are, or aren’t, in someone’s sales funnel?  Do you, dear reader, understand when you become a sales-qualified lead? 

But what if it wasn’t a funnel? What if your client's journey was something more circular? Something more…infinite? 

We’ll be discussing 3 things during this podcast:

1. Where the idea of the client journey started
2. How most companies build a client journey for their brand
3. How understanding DNA (yes, science stuff) can create a more sustainable client cycle.
   
   

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.