[Audio Article] Marketplace Insights: 2022 Holiday Trends

Search Tips: How to Optimize For Holiday Shoppers

You’ve put a lot of hard work into creating and curating items for the holiday season. Now it’s time to make sure buyers find them! Learn about best practices for query matching, conversion, and customer service—three key factors in optimizing for holiday shoppers. Then hear our critiques segment, where we offer feedback and tips for specific listings submitted by sellers in the Forums.

Listings critiqued in this episode:

• Green tea bergamot handmade soap: etsy.me/3yeTQTL
• Floral earrings: etsy.me/3Evso8j
• Blue and yellow clip on arch earrings: etsy.me/3SAP9LZ
• DIY capybara crochet kit: etsy.me/3fEBEwm

Resources mentioned in this episode:

• 7 Essential Types of Product Photos: etsy.me/3Cm4UAE
• Ultimate Guide to Product Photography: etsy.me/3SDkm0A
• 2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg

[Audio Article] How to Ship Smoothly This Holiday Season

Having a clear shipping strategy is essential to ensure the best experience possible for both buyers and sellers. Use this checklist to help get your shop in shape for fulfilling holiday orders with our favorite shipping tools and best practices.

Resources and recommendations mentioned in this Audio Article:

• Review your processing times: etsy.me/3CqO5ol
• Review your shipping profiles: etsy.me/3CqO5ol
• Purchase shippings labels on Etsy (Australia, Canada, UK, India, and US sellers): etsy.me/3SARvKO
• Strategies for Shipping Challenging Items: etsy.me/3SOFzpb
• Offer a free shipping guarantee (US sellers): etsy.me/3C4LuPB
• Developing an International Shipping Strategy: etsy.me/3Sxtt3j
• Offer shipping upgrades: etsy.me/3x9fckO
• Purchase USPS or Fedex shipping labels on Etsy: etsy.com/shipping
• How shipping insurance offerings vary by carrier: etsy.me/3RzqupY
• Learn about Etsy’s Purchase Protection program: etsy.me/3e0uCS2
• Explore discounts through our shipping partners: etsy.me/3SPNbqS

[Audio Article] Holiday Marketing Tips for Etsy Sellers

The holidays are a great opportunity to appeal to seasonal shoppers. Help your shop shine throughout the coming months with these marketing tools and techniques.

Resources and recommendations mentioned in this Audio Article:

• Tips for Creating Engaging Explore Videos Shoppers Will Love: etsy.me/3Sy5LnJ
• How to Market Your Business on TikTok: etsy.me/3fDOBXk
• Ultimate Guide to Social Media Marketing: etsy.me/3BO8YbD
• 2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg
• Start your Etsy Ads campaign: etsy.me/3C2ymKJ
• Ultimate Guide to Advertising: etsy.me/3fFHUUo
• Create a coupon for your shop: etsy.me/3RxMRvO
• How to Use Etsy Updates to Help Bring Buyers Back: etsy.me/3BqNiDi
• Schedule a sale in your shop: etsy.me/3rpAdEL
• Etsy Insights Forums post: Getting the most out of Etsy Sales Events: etsy.me/3V0Z9zE

[Audio Article] Help Build Buyer Loyalty This Holiday Season

If buyers have a positive experience purchasing from your shop this holiday season, they're more likely to keep coming back long after the holiday season is over. Get tips for wowing shoppers with great customer service—and encouraging them to keep coming back for more.

Resources and recommendations mentioned in this Audio Article:

• Download the Etsy Seller app: etsy.com/sell-mobile
• How to Use Saved Replies in Messages: etsy.me/3BPX94O
• How to Add a Listing Video: etsy.me/3BPXoge
• How to Set Up Your Shop Policies: etsy.me/3SChVvp
• Update your shipping profiles: etsy.me/3x9fckO
• Turn on gift wrap in your shop: etsy.me/3LVXYO8
• Add or update your about section: etsy.me/3BPjFKT
• Ultimate Guide to Social Media Marketing: etsy.me/3BO8YbD
• How to Turn On Vacation Mode: etsy.me/3rbVXUb
• The Ultimate Guide to Holiday: etsy.me/3RqyvhA

[Audio Article] Marketplace Insights: 2022 Holiday Trends

No matter what you sell, our annual holiday trend report has you covered! Find out how to tap this season’s trends to reach more shoppers with these key insights based on industry forecasting and Etsy search data.

Resources mentioned in this Audio Article:

• Etsy Insights Forums post with info on search traffic timing for holiday occasions: etsy.me/3x8WTMD
• 2022 Fall Marketplace Insights trend report: etsy.me/3KXrnqG
• 2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg
• The Ultimate Guide to Holiday: etsy.me/3RqyvhA