Outcome Driven Innovation: A New Way for Publishers To Look at Their Product Roadmap
21m
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Connectiv's BizMedia Podcast
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Outcome-Driven Innovation® (ODI) is a strategy and innovation process that ties customer-defined metrics to the "job-to-be-done", making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth. Featuring Tony Ulwick, founder and CEO of Strategyn.
The episode Outcome Driven Innovation: A New Way for Publishers To Look at Their Product Roadmap from the podcast Connectiv's BizMedia Podcast has a duration of
21:34. It was first published
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