Faith Popcorn, marketing nostradamus, reveals her lighter, naughtier side in this off-the-cuff conversation about kindness, Elon Musk - and more

Marketing in an AI world: Market research, marketing jobs, marketing careers

Rapid advances in Artificial Intelligence technologies have fuelled tech stock prices this year as investors cotton on to the massive disruption underway to many aspects of the way we live. But there is also much concern among marketing practitioners that the runaway success of ChatGPT is the start of a radical overhaul of the way marketing is practised - and that many job roles will change and disappear. 

You’re listening to the Edinburgh Napier Marketing Network podcast, with Jackie Cameron and Kat Rezai -- lecturers at The Business School, Edinburgh Napier University. This special edition on marketing in an AI world includes in-depth discussions with amarket research experts Jack Wilson, innovation lead at global market research firm 2VC and his colleague Keith Crane, group research director. Later on the show, you'll hear from: marketing recruitment specialist marketer Ewan Anderson, of Eden Scott a headhunting firm and also Vice-Chair of Communications for the Chartered Institute of Marketing Scotland; and, David Roberts, head of business development at award-wining marketing agency Multiply and a key supporter of students for the Marketing Society Scotland.

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Social entrepreneur harnesses livestock production to create livelihoods for 2,500 families across Africa: Meat Naturally

In this week’s episode of Meet the Entrepreneurs, we’ve got a story that will lift your spirits. Meat Naturally, a South Africa-based social enterprise, is helping thousands of communal farmers across the continent create a livelihood. It has plans to expand its innovative approach to environmentally friendly livestock production across Africa. It has been awarded a prize in the 10th SAB Annual Social Innovation Awards – and a grant of R1.3m that will help with delivering on ambitious dreams to pull thousands of families out of poverty and grow the sector. Sarah Frazee, one of the founders of Meat Naturally, shares how she discovered ways to create sustainable food production in rural areas and contribute to the economy with podcast host Jackie Cameron. If you found this story inspirational, listen to the other podcasts in this show and subscribe so that you don't miss future episodes. If you have a business success story you'd like us to feature on Meet the Entrepreneurs, contact [email protected]. --- Send in a voice message: https://anchor.fm/jackie-cameron1/message

Grace Harding, CEO of multinational restaurant franchise Ocean Basket, on how hospitality businesses have survived Covid-19 shutdowns

Grace Harding heads the multinational restaurant group Ocean Basket and is also the voice of the Restaurant Collective - the voice of South Africa's restaurateurs. "Since the days of Jesus, people don't want to eat alone," she says of why she is confident restaurant businesses will recover from the global pandemic. She sets out how the industry has changed and lessons learnt to improve business processes. Harding shares her ideas on where the business opportunities lie and she also provides insights into how she has built her own career in a highly competitive sector, in this conversation with freelance business and finance journalist Jackie Cameron - who produced this as part of the BizNews Power Hour, a live radio show that is also streamed worldwide to South Africans with a global mindset. Harding sets out some practical ideas for individuals looking for new business opportunities and explains why women are different in business. [email protected]

Helena Conradie played an instrumental role in scaling up Africa's exchange traded fund industry. Why is she stepping down?

Helena Conradie is the outgoing CEO of Satrix, which has billions under management in low-cost passive exchange traded funds. When Conradie took the job at Satrix, her bosses at insurance giant Sanlam were sceptical about the future for ETFs - even though the signs were evident that ETFs were powering up elsewhere in the world. In this candid conversation with financial journalist and radio show host Jackie Cameron, Conradie shares what it has been innovating and disrupting in a sector - and from within a company - that is notoriously chauvinistic and conservative. She provides inspiration for other women who would like to emulate her success and shines a light on the significant obstacles for women in a male-dominated industry.

Zak Calisto, billionaire vehicle tracking Saas founder scales up Nasdaq-listed Karooooo around the globe from his Singapore HQ

Zak Calisto transformed the problem of high crime in South Africa - and in particular vehicle theft - into a global multi-billion dollar business with a variety of Software-as-a-service (Saas) applications. The creative entrepreneur built the multinational from scratch, starting with Cartrack and re-configuring the public listing so that it could attract greater attention on the Nasdaq, as Karooooo. The company has attracted much excitement from Wall Street analysts. The humble tech business leader, who is based in Singapore, speaks to award-winning business journalist Jackie Cameron about what's next for Karoooo. You'll notice some interesting parallels in his business philosophy with Amazon founder Jeff Bezos; plus a fascinating story about how the name evolved to include so many 'os'.

#Saas #Karooooo #cartrack #vehicletracking