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Your Ultimate Crash Course On The Global Sneaker Business - Matt Powell

39m · Neustreet X · 17 Sep 11:11

Show Notes:

  • (0:30) - Introduction to Matt and NPD Group - his 40+ years of industry experience  in sneakers, sporting goods, and retail
  • (1:51) - Working for MVP.com with John Elway, Wayne Gretzky, and Michael Jordan
  • (7:56) - His journey into market research, consulting, and more
  • (10:45) - Matt's macro-level take on the footwear industry, Covid, and women's footwear
  • (16:20) - How collaborations like Travis Scott's bring value to sneaker brands and the history of Air Jordan releases
  • (21:15) - The origins of limited shoe supply, streetwear drop culture, and more
  • (24:20) - Talking to Josh Luber about starting Stock X
  • (25:36) - The future of the Nike SNKRS app and Adidas Confirmed app
  • (28:48) - The landscape of brands competing against Nike and Adidas
  • (32:38) - Sustainable fashion and footwear
  • (35:24) - Matt's take on NFTs
  • (37:19) - Closing thoughts on women's footwear and the overall sneaker industry
  • (38:15) - Where to find Matt and the NPD Group

Find Matt + The NPD Group:

  • On LinkedIn =  https://www.linkedin.com/in/mattpowellanalyst/
  • On Twitter = https://twitter.com/NPDMattPowell
  • On their website = https://www.npd.com/about-npd/industry-experts/matt-powell/

Find Neustreet:

  • On our website = https://neustreet.com/
  • On Twitter =  https://twitter.com/realneustreet
  • On Instagram = https://www.instagram.com/realneustreet
  • On TikTok = https://www.tiktok.com/@neustreet

The episode Your Ultimate Crash Course On The Global Sneaker Business - Matt Powell from the podcast Neustreet X has a duration of 39:27. It was first published 17 Sep 11:11. The cover art and the content belong to their respective owners.

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