Ep. 9 - How Random Acts of Marketing Are Killing Your Business

Ep. 52 - Riding the Wave of Inflation: High Ticket Sales, Masterminds and the Impact of Rising Costs

In our 52nd episode of 'The Profit 911 Podcast', we take a deep dive into high ticket sales, masterminds, and the current phenomenon of steep service cost inflation. If you've noticed a skyrocketing in prices in the educational, career, and Software as a Service (SaaS) sectors, you're not alone. We explore how these price surges are affecting the industry, shaping customer service relationships, and challenge the ways we handle price hikes.

We spotlight the action behind the scenes of service providers like us, trying to deliver news about price increases. With each price rise, customers reconsider their options. As business owners, we wrestle with controllable factors like labor costs. We dissect different pricing models and strategies, and ponder potential steps forward amidst the rising tide of inflation.

Moreover, we delve deeper into the intricacies of rising costs at various levels, touching on inflation rates, cost of living, and category-specific expenses. We share personal insights from our journey in the event business, drawn from our experiences with erratic price swings. We are frank about the impact of inflation on everyday items, highlighting the sharp rise in costs from eggs to meals across dining establishments. Irrespective of this, we emphasize the importance of adjusting employee pay for inflation and cost of living.

We, as business owners, shed light on the importance of being intentional about where we spend money and time. From evaluating the value of masterminds and seminars to prioritizing personal goals like travel and health — we cover it all. We end by advising our listeners to stay ahead of inflation and changing costs. Tune in as we discuss navigating economic uncertainties, and let's ride this wave of inflation together with informed and strategic approaches.

Special Edition: Jim Palmer & Justin Miller on Unlocking Newsletter Success

Welcome to a special edition of the Profit 911 Podcast, hosted by Justin Miller. In this episode, Justin joins Jim Palmer on the Dream Business Radio Podcast to discuss the power of newsletters and Profit 911's recent acquisition of No Hassle Newsletters.

Jim Palmer, the Dream Business Coach, kicks off the episode from West Virginia, celebrating his 605th episode. He dives into the importance of maintaining customer relationships and maximizing profits through effective marketing tools like newsletters. Jim and Justin share their experiences and insights, highlighting the value of consistent, engaging, and personal newsletters.

Justin Miller, founder of Profit911 Consulting, emphasizes the importance of making newsletters fun, interactive, and on-brand. He shares his expertise on why newsletters are a crucial component of a successful marketing strategy, especially for small business owners and entrepreneurs.

Throughout the episode, you'll learn about the benefits of using both email and paper newsletters, the significance of maintaining a consistent mailing schedule, and the impact of personal touches in your content. Justin also touches on the importance of targeting the right audience and leveraging newsletters for customer reactivation.

Whether you're new to newsletter marketing or looking to enhance your current strategy, this episode is packed with valuable tips and actionable advice. Tune in to discover how you can build stronger customer relationships and boost your business profits with newsletters.

Ep. 51 - Disrupting Marketing Norms with a Prehistoric Spin

Dive into a world where Dinosaurs Invade the Business World: The Power of Themed Marketing. This fascinating episode, hosted by Justin Miller, explores the surprising influence of a dinosaur theme in enhancing brand recognition and business success. Unearth the brilliant ways in which an unconventional theme took on a life of its own, creating unforgettable associations that keep their business forefront in people's minds.

The episode offers a behind-the-scenes look into dinosaur-themed trade show booths complete with an impressive array of props and prizes. Learn about this unique marketing strategy that entertains while promoting, making their business the talk of the event. Thrill in the tales of their curious journey and how an absurd idea can unleash endless opportunities in themed marketing.

Appreciate the clever blend of dinosaurs and direct mail in creating a lasting brand impression. Starting from a dinosaur-themed PowerPoint presentation, the marketing strategy evolved to exciting giveaways and promotional items that truly roar! Stuffed dinosaurs, dinosaur-themed thank you cards, and a Jurassic Marketing book - they succeeded in making marketing fun again.

In wrapping up, the hosts insist on the importance of balancing creativity and maintaining concise core messaging. They also entice listeners for future episodes discussing high-ticket sales, masterminds, evolving consumption landscapes post-COVID and of course, more on dinosaurs! Tune in, whether you're a marketing enthusiast or a dinosaur lover, for an engaging listen.

Ep. 50 - An Insider’s Journey into Women’s Basketball and Media

In this compelling episode of the Profit 911 Podcast, join hosts Justin Miller and Kevin as they immerse themselves in the exhilarating world of women's basketball. They provide an inside look into their experiences of following the Iowa Hawkeye women's basketball team and their ground-breaking season journey to the Final Four. Listen to first-hand anecdotes of their experiences, focusing on the basketball prodigy, Caitlin Clark, and how this involvement transitioned them from simple reporters to enthusiastic fans and advocates.

The episode grants listeners an intriguing, unrestricted gaze into the challenges and rewards of sports reporting. Justin and Kevin discuss everything from the process of acquiring media credentials to the unexpected revelations in the world of live sports reporting. They lucidly illustrate their journey, including trips to home games, the Big Ten tournament in Minneapolis, and the journey to the grand Final Four in Cleveland.

This podcast episode lays bare the art and strategy behind sports marketing. Discover how sports events and media coverage intertwine and the implications for both small media organizations and universities. Packed with revelations about sports journalism and business, this episode of the Profit 911 Podcast is a rewarding listen for fans of basketball and business enthusiasts alike.

Delve into the broader conversation about how to exploit social media traction optimally and appreciate the perks accompanying business. Immerse in the captivating discussion on our encounters at national championships, the fascinating behind-the-scenes activities, and how our experiences were transformed into social media success. Also, learn about the profound influence of AI-generated content, and the growing preference for exclusivity.

Ultimately, venture into the business realm of college sports programs, and comprehend how to significantly boost revenue through optimization. Enhance your business knowledge and unearth the symbiotic relationship between sports events and business strategies in this episode. Don’t miss out on this insightful exploration of sport, business, and everything in between!

Ep. 49 - Shock and Awe Packages Done Right

Guess what I got in the mail? A shock & awe package... from my bank! And it was done properly. We break down what makes a good marketing shock & awe package and how to use them in virtually any business.