Real Talk for Women in Business cover logo

S2. E5 - The 5 elements you need to build a strong brand

12m · Real Talk for Women in Business · 24 May 23:00

We often think of branding as just the name and logo of our business. In fact, when we're just starting out, they're the two things most business owners start with. But brand strategies run deep. And, in order to have a strong brand that builds brand recognition and fosters a sense of loyalty with your clients you need to embed your brand into everything that you do. 

In this episode, Leeha explores the five key elements of a strong brand covering:

  • Visual brand identity
  • Your brand's purpose, vision and mission
  • Brand messaging and personality
  • Your unique selling proposition (USP) and your target audience
  • Brand experience that goes beyond the point of sale

Tune in to find out how you can build a brand that helps you achieve your business dreams. 

CONTACT US TODAY

We hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.

If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  [email protected]

If you would like to know about how an all-inclusive digital marketing support packages that can help you connect with clients, arrange a free consultation call with Leeha from Meridian Digital today: BOOK NOW

If you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  

The episode S2. E5 - The 5 elements you need to build a strong brand from the podcast Real Talk for Women in Business has a duration of 12:39. It was first published 24 May 23:00. The cover art and the content belong to their respective owners.

More episodes from Real Talk for Women in Business

S2.E9 -Take your productivity from 0 to HERO with these 20 Google Chrome Extensions!

Whether you’re a PC user or a die-hard Mac fan, instead of using Windows Edge or Safari as your internet browser, have you considered using Google Chrome?

Google Chrome is another web browser that can be used regardless of your preferred operating system. And the best bit is you get extra functionality thanks primarily to Chrome Extensions.

In this episode, Leeha talks about what Chrome Extensions are and covers the following:

Todoist
Stayfocused
Asana
ClickUp
Momentum
Drag
Toggl Button
Google Calendar
bitly
Grammarly
Lastpass
FocusMe
Full Page Screen Capture
WhatFont
ColorZilla
Word Counter
Google SERP Counter
Loom for Chrome
SEO Analysis and Website Review by WooRank
Lightshot
Pinterest Save Button
Custom Cursor for Chrome

Thanks for listening

CONTACT US TODAY

We hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.

If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  [email protected]

S2. E8 - Interview Melissa Langton - Why business is about choices and trust

Welcome to the Real Talk for Women in Business podcast.

On this weeks episode, Leeha is joined by Melissa Langton the Director of Exceler8, a Brisbane-based HR consultancy that helps business owners get real with their HR.  Referred to by her clients as the people paracetamol, Melissa helps business owners say goodbye to HR headaches and hello to the perfect people formula to support their business.

In this episode, Leeha and Melissa chat about:

  • The moment you realise you want to and can start a business
  • Why there's no such thing as 'work-life balance', it's 'work-life choices'
  • There's no right or wrong in business, it's about choice and trusting your intuition, your research and your people
  • The importance of systems and processes when bringing new people into your business and setting them up for success
  • Using people data to make the right choices for your business


Freebies
Unlocking the Code for a High Performing Business
Management in the Spotlight


Social media links :

Website:   https://exceler8.com.au
Facebook: https://www.facebook.com/exceler8growth
Instagram: @exceler8hr or   https://www.instagram.com/exceler8hr/
LinkedIn: https://www.linkedin.com/in/melissalangtonexceler8/



Thanks for listening

CONTACT US TODAY

We hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.

If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  [email protected]

If you would like to know about how an all-inclusive digital marketing support package can help you connect you with clients, arrange a free consultation call with Leeha from Meridian Digital today: BOOK NOW

If you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  

S2. E7 - Interview Jessica Coates - Marketing your business without stress, excessive time wasting and cost

Welcome to the Real Talk for Women in Business podcast.

On this weeks episode, Nichol is joined by Jessica Coates from Jessica Coates Business Solutions

Jessica shares her valuable insights into marketing for your business and the need to understand not only your purpose and goals, but every part of your business and how to market accordingly. 

Jessica is a firm believer of 
1. Being clear on your goals
2. Plan, test, evaluate and plan again.
3. Build your business around your life and the life you aspire to lead! 

Here are a few things we cover today: 

  • From Freelancing and contracting to owning a successful business
  • Finding the balance of moving around and owning a business
  • Finding the right platform to market to
  • Ways to market your brand using social media
  • Is it all about Tik Toks and Reels? 
  • Digital vs Non Digital marketing
  • More social media followers doesn't always mean more revenue
  • Paid vs Organic marketing
  • The need to step back and look at your business as a whole, knowing your purpose and goals before developing a marketing strategy
  • Potential customers / clients will know if you are not authentic


Social media links :

Website:   https://www.jesscoates.com/
Facebook: https://www.facebook.com/jessicacoatesbusinesssolutions
Insta @jessicacoatesbusinesssolutions @jesscoatesjudson
LinkedIn: https://www.linkedin.com/in/jessicacoatesjudson

Thanks for listening

CONTACT US TODAY

We hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.

If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  [email protected]

If you would like to know about how an all-inclusive digital marketing support package can help you connect you with clients, arrange a free consultation call with Leeha from Meridian Digital today: BOOK NOW

If you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  

S2. E6 - Interview Patrina Carter - It's different everyday

Welcome to the Real Talk for Women in Business podcast.

On this weeks episode, Nichol is joined by Patrina Carter from Carters' Moggie Minders. 

Patrina shares her story from working as a volunteer in a Companion shelter to starting her own business. 

Today we will cover: 

  • Understanding why you are starting your own business. 
  • Educating pet owners 
  • The need for collaboration, connection and networking over competition
  • The challenges of getting into the Pet industry
  • When to say 'No'
  • Understanding the laws and regulations and Acts for your industry
  • Working through Covid. 
  • Being open to opportunities
  • Flexibility of a business owner
  • Feeling comfortable with knowing your value and raising your rates
  • Knowing whether to scale or not to scale
  • The need for back office processes to support your business
  • Using word of mouth as a key marketing strategy

Social media links :

https://cartersmoggieminders.com.au/ 
https://www.facebook.com/cartersmoggieminders/ 


Key Messages Patrina shares:
'As business owners , we are not here to fix everything'

 
Links mentioned
Hawkesbury Animal Companion Shelter

 
Thanks for listening

CONTACT US TODAY

We hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.

If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  [email protected]

If you would like to know about how an all-inclusive digital marketing support package can help you connect you with clients, arrange a free consultation call with Leeha from Meridian Digital today: BOOK NOW

If you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  

S2. E5 - The 5 elements you need to build a strong brand

We often think of branding as just the name and logo of our business. In fact, when we're just starting out, they're the two things most business owners start with. But brand strategies run deep. And, in order to have a strong brand that builds brand recognition and fosters a sense of loyalty with your clients you need to embed your brand into everything that you do. 

In this episode, Leeha explores the five key elements of a strong brand covering:

  • Visual brand identity
  • Your brand's purpose, vision and mission
  • Brand messaging and personality
  • Your unique selling proposition (USP) and your target audience
  • Brand experience that goes beyond the point of sale

Tune in to find out how you can build a brand that helps you achieve your business dreams. 

CONTACT US TODAY

We hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.

If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  [email protected]

If you would like to know about how an all-inclusive digital marketing support packages that can help you connect with clients, arrange a free consultation call with Leeha from Meridian Digital today: BOOK NOW

If you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  

Every Podcast » Real Talk for Women in Business » S2. E5 - The 5 elements you need to build a strong brand