Designing Brand Identity | Episode 24
1h 4m
·
Creators Revival
·
Designing a Brand Identity is more than just having a logo. It’s a compilation of multiple parts, steps, and processes that are a compilation of a Logo Type, Logo Mark or Signature, Color Scheme, Typography, Image Composition, Logo Lockups, Icon Set, Tagline, Audio Signature, Signage, Animation, and Lifestyle Usage Mockups.
When these elements in a strategic align way, they create what’s often referred to as a Brand Identity. The Brand Identity will generate a sense of unity among all visual elements to create the brand experience over time that people will use in relation to your products.
In this 1 Hour episode, I discuss those features and benefits so that you may understand more about what makes up an Identity Design and incorporate that more into your offerings to your customers.
If you like this episode and want to hear more content on this topic, please share what you liked most about it with me on social by posting and tagging me @giftboxcreative
For questions or inquiries about being a guest on the show, feel free to contact me with your preferred method:
*Email me at [email protected]
*, DM me on Instagram, Facebook, or Twitter @giftboxcreative
Preferred Topics Include:
- Creativity
- Branding
- Design
- Marketing
- Freelancing
- Startups
The episode Designing Brand Identity | Episode 24 from the podcast Creators Revival has a duration of
1:04:50. It was first published
More episodes from Creators Revival
Interview: Creator of Logo Package Swatch Plugin
Logo Package Swatch automates the creation of logo package colors, generating all the necessary colors with ease. It also ensures color consistency across all exported files, eliminating the risk of color variations. This saves designers hours of manual work, allowing them to focus on their creative endeavor.
Logo Package Swatch is a companion extension that seamlessly integrates with Logo Package Express. It provides designers with a centralized location to manage and access all their brand colors. This ensures that the correct colors are always at their fingertips, eliminating the need to search through multiple files or rely on manual color codes.
You can download Logo Package Express here: https://bit.ly/47S2Qxx
For questions or inquiries about being a guest on the show feel free to contact:
*email me at [email protected]
Follow me on Instagram, Facebook, @giftboxcreative
--- Send in a voice message: https://podcasters.spotify.com/pod/show/creators-revival/messagePhilip VanDusen Interview
Welcome to the Creators Revival podcast where we explore the latest trends and insights in graphic design, featuring our special guest Philip VanDusen of Verhall Design.
With over 25 years of experience as a creative executive in strategic branding and graphic design, Philip has worked with some of the world's most successful global retailers, consumer products companies and branding firms.
As the Head of Graphic Apparel for Old Navy, he oversaw an $800 million T-shirt design business, while his role as VP of Design for Global Snacks at PepsiCo involved driving innovation and design strategy across a range of snack brands.
As the Owner of Verhaal Brand Design, a branding consultancy in New Jersey, Philip's agency specializes in brand strategy, graphic design and marketing for an international roster of clients.
In this episode, we dive into some of the most pressing topics in the design world today, including the massive growth of AI and its impact on design and creativity. Philip also shares his perspectives on the metaverse, exploring how it's changing the way we think about design and user experience. We also delve into trend spotting in graphic design, discussing how to identify and apply trends in ways that are relevant and meaningful to audiences.
As we explore the world of design, Philip shares his insights on the emergence of cultural phenomena and how they are shaping design and brand identity. This podcast is a must-listen for anyone interested in the latest trends and ideas shaping the world of graphic design. Join us as we dive deep into the world of design with Philip VanDusen.
Here's where you can follow Philip:
Website - https://philipvandusen.com/
LinkedIn - https://www.linkedin.com/in/philipvandusen/
YouTube - https://www.youtube.com/@PhilipVanDusen
Instagram - https://www.instagram.com/philipvandusen/
Brand Muse Newsletter - https://philipvandusen.com/muse
--- Send in a voice message: https://podcasters.spotify.com/pod/show/creators-revival/messageHow To Trademark Your Logo or Brand with Troy Hooper CEO of Kiwi Restaurant Group
The truth about your logo could shock you!
Logo design and branding are important aspects of any business, as having a distinct and recognizable brand can help to promote consumer recognition and drive sales. When it comes to protecting your logo or brand, the process of trademarking is critical. This involves registering your logo with the appropriate authorities, which may involve sending in samples of the design or filling out paperwork verifying its use within your organization.
From there, you can feel confident that no one else will be able to use your logo without permission. By protecting your logo or brand through trademarking, you can ensure that you maintain full control over how it is used and that your unique identity remains intact. Thanks to these benefits, the process of trademarking is an essential component of any successful business strategy.
Troy brings over 30 years of diverse hospitality management experience to Kiwi Restaurant Group. He has successfully built new concepts, redesigned and rebranded existing restaurants and hotels, and improved upon well-established venues for iconic brands such as Hilton Corporate properties, Sheraton, TPC Golf Clubs, as well as luxury Caribbean resorts, and exclusive private memberships clubs.
Throughout his career Troy has spent much time in asset transition and turn-around management for all types of hospitality and restaurant businesses. This experience makes him the perfect candidate to help guide KRP Restaurants through its own growth and development.
.
.
.
For questions or inquiries about being a guest on the show contact me:
*DM me on Instagram, Facebook, or Twitter @giftboxcreative
If you would like to work with me, you can visit www.gitboxcreative.com and fill out the contact form or email me at [email protected]
--- Send in a voice message: https://anchor.fm/creators-revival/messageHow Can Branding Help Your Business?
Branding is the foundation of hearts in your businesses to reach more customers effectively. In this podcast episode of talk about how branding can actually help your business in ways you may not have expected in this, I'll go over a few simple ways branding is important to help grow your business, in 2022.
For questions or inquiries about being a guest on the show contact me:
*DM me on Instagram, Facebook, or Twitter @giftboxcreative
If you would like to work with me, you can visit www.gitboxcreative.com and fill out the contact form or email me at [email protected]
--- Send in a voice message: https://anchor.fm/creators-revival/messageFinding Your Million-Dollar Brand Name
In this episode, Louise Karch talks about how Realtors and Food Hospitality Owners can find your million-dollar brand-name, the truth behind Betty Crocker, seven systems you can use right now, and the reason why jingles seem to be so easy to remember.
Louise Karch is a brand naming expert and speaker to business professionals for business growth. Louise, makes sure your brand stands out. She's won The Pillar Community Award For Innovation and was once a marketing faculty member of the University of California at the Master's degree in Adult Education.
She is also providing growth strategies within the business. In this episode, we talk about her book Word Glue Finding Your Million-Dollar Brand Name, a branding naming handbook that easy to use, and the perfect tool in your brand naming arsenal.
For questions or inquiries about being a guest on the show feel free to contact:
Email me [email protected]
DM me onInstagram,Facebook, orTwitter@giftboxcreative
If you would like to work with me you can visitwww.giftboxcreative.comand fill out thecontact formor email me [email protected]
--- Send in a voice message: https://anchor.fm/creators-revival/message