3 Ways to Market Your Firm Better with Less Time
11m
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Know Your Marketing ROI Podcast
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Welcome in! Today we are going to talk about three different and unique ways to market your law firm in less time.
Three unique ways... you're doing some of these things... but, there are some good advances in technology and better functions with things that you're currently utilizing.
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How do small law firms advertise?
In this episode, we dig into one key way that small law firms can begin advertising for little money if they are willing to invest time. This area of focus is not for all legal firms but if your audience is one that is searching the platform for answers... you'd better be on it and be providing valuable answers to their quesitons.
YouTube is the second largest search engine in the world (at the time of this recording) and owned by the first, Google.
If you're not answering questions that your best buyers are already asking the internet, and specifically YouTube, you're missing out on a hot channel that doesn't cost money to use.
The key here is to get started.
- Setup your Channel
- Do your research
- Post your videos that answer questions your best clients are asking
- Call them to action... key here is to demonstrate you can help them by actually helping them!
If you'd like to learn more about working with our agency, head over to AttorneyMarketingMastery.com to get started.
--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/supportHow solo attorneys can get their first clients
As a solo attorney just getting started, it can seem overwhelming to start asking for new clients. Don't let it be. Your best bet is to outline exactly what areas of Law you will focus on and dig in hard.
First, I recommend building a Lead Magnet. This is something that you can give to new connections, prospects, and referral partners that can instantly provide some value to them. This follows the oldest "trick" in the book... Demonstrate to someone you can help them by actually helping them.
- Participate in Networking events and add value immediately
- Referrals, don't just tap your colleagues, friends and family. Look to your WHOLE network of connections.
- Share content on social media that drives back to your Lead Magnet
- Build an email list by offering your Lead Magnet online
- Leverage a sales funnel, with your Lead Magnet as the top of the funnel
- and Drive prospects toward a consultation after providing them with value FIRST.
If you want help getting found by more prospective clients online, visit AttorneyMarketingMastery.com to get started with us today.
--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/supportHow solo attorneys can get their first clients
As a solo attorney just getting started, it can seem overwhelming to start asking for new clients. Don't let it be. Your best bet is to outline exactly what areas of Law you will focus on and dig in hard.
First, I recommend building a Lead Magnet. This is something that you can give to new connections, prospects, and referral partners that can instantly provide some value to them. This follows the oldest "trick" in the book... Demonstrate to someone you can help them by actually helping them.
- Participate in Networking events and add value immediately
- Referrals, don't just tap your colleagues, friends and family. Look to your WHOLE network of connections.
- Share content on social media that drives back to your Lead Magnet
- Build an email list by offering your Lead Magnet online
- Leverage a sales funnel, with your Lead Magnet as the top of the funnel
- and Drive prospects toward a consultation after providing them with value FIRST.
If you want help getting found by more prospective clients online, visit AttorneyMarketingMastery.com to get started with us today.
--- Support this podcast: https://podcasters.spotify.com/pod/show/getquirked/supportGet new clients for your law firm on Facebook
Social media platforms are a great way to get infront of and connect with your next client, but it can feel overwhelming. On today's episode we cover a few steps to saving time, being unique, and bringing the value to your social media presence... all so you can get more of your best buyers to work with you.
Social media platforms are a great way to get in front of and connect with your next client, but it can feel overwhelming. On today's episode we cover a few steps to saving time, being unique, and bringing the value to your social media presence... all so you can get more of your best buyers to work with you.
--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support3 Tips to Qualify your leads to get your Best Clients
How do you qualify your leads so you only speak to your best clients? We're going to focus on 3 big tips to help you qualify prospects and leads BEFORE you have to speak with them on the phone or in person.
DOWNLOAD: Best Offer Worksheet - https://getquirked.co/bestoffer
Why should I qualify leads before speaking to them?
Your time is incredibly valuable, right? So why would you spend your time speaking to prospects or leads that do not match who your 'Best Buyers' are?
As an attorney your time should be spent working on client cases. Not spent on asking the same questions over and over and over. You can leverage templates to help, but using a CRM with your website and forms can really help streamline things.
Your 3 tips to qualify leads before you have to speak with them directly
- Use an intake form
- Tell people exactly who you can help the MOST
- Delegate it
Qualify leads with an intake form
Use an intake form or questionnaire to help pre-qualify clients that want to connect with you and your firm. This helps you to filter out those that match 100%, 75%, and lower the crucial elements that your best buyers have.
You can leverage Web forms, sites like Typeform.com , and most CRMs have forms you can link to or embed on web pages.
Tell people exactly who you can help the MOST
This is a crucial step to all your content. When you tell your audience exactly who you work best with, they respond when they match! It's kind of the easiest way to qualify any lead you might get.
Establish your best buyer criteria, tell everyone about that criteria. Frame it as you can help many people, but these people you can help the most, best, easiest.
Delegate your lead qualification to someone else
A lot of us struggle to delegate anything, let alone lead qualification. This is a great way to get things off your plate, but you can't just give it away half-assed.
Make time to outline and document your process for qualifying leads, make sure you train and "test". Whomever you train, do a mock-session to help them identify opportunities and get better.
Top 3 tips to qualify your law firm leads
In summary, lead qualification doesn't have to be "rocket science". Just be clear and make it simple for your prospects to qualify themselves.
- Use an intake form
- Tell people exactly who you can help the MOST
- Delegate it
If you'd like help building your qualification systems, connect with us and see if we are a fit for each other!
We help solo-attorneys and growing law firms attract and qualify new clients by building digital marketing systems that do the work for them.
--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/getquirked/support