#2 Are Marketing Leaders Listening To The Data?
30m
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LSDM Podcast - London School of Design & Marketing
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In this episode, we are joined by Andy Wooley, a digital marketing expert and trainer, to discuss how the numbers marry up to the brand. How do brand leaders combine both data and storytelling as methods for customer and stakeholder communication.
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#2 Are Marketing Leaders Listening To The Data?
In this episode, we are joined by Andy Wooley, a digital marketing expert and trainer, to discuss how the numbers marry up to the brand. How do brand leaders combine both data and storytelling as methods for customer and stakeholder communication.
#1 How Do Marketing Leaders Respond To Crisis?
Going into a physical shop and buying something is now abnormal. Employees are no longer in the office. Change is upon us; this is how leaders respond… In this episode, we speak with Brian Hardie, Regional Director of The Marketing Centre. Brian draws upon a wealth of experience, including that of the 125+ marketing directors his organisation represents both in the UK and internationally, to discuss how marketing leaders respond to crisis. This episode is 30 minutes long.
We will learn about:
- The Impact of COVID-19
- The Role of Leadership
- Developing an Agile Approach
- Internal & External Factors
- The Leaders’ Mindset
- Decision Making Processes
- The Importance of Outcomes
- Understanding Event, Response, Outcome
- Mental Health & Employee Engagement
- Plotting A Course Through A Crisis
Key Takeaways from Brian Hardie:
- Be ready to be agile and flexible. Change is coming.
- Be focussed on outcomes to emerge from the crisis.
- Take people with you - explaining “why” creates buy-in.
Conclusions from Brian & Frank:
Understanding the “Event, Response, Outcome” method is key to plotting a way through a crisis. Marketing has a very valuable part to play in managing communication with stakeholders (from customers to employees) and can accelerate the recovery. Keep your eyes on the OUTCOMES your business needs to achieve and be sure to explain “why” it is important to gain buy in. Underinvesting in marketing only slows down the recovery so make sure that your team and management are aligned to the mission.
About LSDM:
The London School of Design and Marketing delivers accredited BA and MA courses, 100% online, in 3 languages (English, Spanish and Portuguese). Check our courses at https://lsdmlondon.com/
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