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013: Closing the "sustainable consumer gap"

16m · Retail Talks · 08 Jun 09:46

ITL's Global Brand Manager, Sabine Watson, is joined by Demontfort University Fashion Buying with Marketing graduate Ella Batten to discuss her latest dissertation, Informed Purchasing for Fast Fashion, and understand how the fashion industry can help close the "sustainable consumer gap". 

They discuss:

  • The sustainable consumer gap: how consumers say they want to buy sustainable products but the stats show their purchasing habits say otherwise
  • How factors such as cost, trends and misinformation are responsible for this gap 
  • How the Fashion Industry, such as brands, retailers, suppliers and manufacturers, need to work collaboratively to close the gap

The episode 013: Closing the "sustainable consumer gap" from the podcast Retail Talks has a duration of 16:46. It was first published 08 Jun 09:46. The cover art and the content belong to their respective owners.

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013: Closing the "sustainable consumer gap"

ITL's Global Brand Manager, Sabine Watson, is joined by Demontfort University Fashion Buying with Marketing graduate Ella Batten to discuss her latest dissertation, Informed Purchasing for Fast Fashion, and understand how the fashion industry can help close the "sustainable consumer gap". 

They discuss:

  • The sustainable consumer gap: how consumers say they want to buy sustainable products but the stats show their purchasing habits say otherwise
  • How factors such as cost, trends and misinformation are responsible for this gap 
  • How the Fashion Industry, such as brands, retailers, suppliers and manufacturers, need to work collaboratively to close the gap

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