The Evolution of Small Business SEO

Hibu's Partnership with Amazon Ads and How It Helps Your Small Business

➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: https://smallbusinesssmalltalk.buzzsprout.com/

Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ads can support service based small business.

Starting in mid-2023, Hibu had the opportunity to partner with Amazon Ads to test Sponsored Display with a group of Hibu clients. Sponsored Display leverages Amazon Ads’ rich audience insights built from shopping and streaming signals, advanced AI, and machine learning technology to engage audiences across Amazon, Twitch and thousands of apps and websites.

Sponsored Display has long been used by businesses that sell on Amazon but recently expanded to include businesses not selling in the Amazon store – including many of the types of local businesses that Hibu specializes in helping, such as home services contractors, consumer services, automotive services, and travel and hospitality.

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➜ This episode: https://hibu.com/blog/marketing-solutions/how-hibu-fortified-one-client-s-digital-marketing-by-adding-amazon-ads-sponsored-display

Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.

Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

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➜ Get a Free Digital Marketing Score for your Small Business: https://hibu.com/free-tools/online-performance-report

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Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results.

#Hibu #SmallBusinessSmallTalk #amazonads

Why SEO is Important for Your Small Business

We're talking SEO with Mike Quayle, Managing Director of Marketeering Group – everything from what SEO is to how it can make or break your local business. This quick episode is loaded with information that could dramatically increase your online visibility.

What makes a good small business website: 2023

Paul Altobelli, Hibu's Website Product Lead, walks us through an in-depth discussion about what your local business website needs to have today to drive in leads and keep you competitive online today. Paul talks about a recent study he did on HVAC websites across the country – what's working, what's missing, and what sets some sites apart from others when searching for local HVAC businesses. If you own a local business – whether it's HVAC, some other service provider, or anything else, you're sure to learn a lot of ways your website could deliver more customers.

Digital Marketing for Dentists

Today we’re speaking with Dr. Jordan Job, DDS (@jordanjobdds) to discuss his journey as both a dentist and small business owner, marketing strategies that have worked for his dental practice, and the lessons he's learned along the way.

Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.

Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

➜ See how Hibu is making digital marketing easy for local businesses across the country: www.hibu.com

➜ Check out Dr. Jordan Job, DDS:
https://www.jobddsdental.com/

Digital Marketing for Salons and Spas

Today we’re speaking with Tracy Brucks, owner of Style and Grace Salon & Day Spa in Champaign, Illinois. Tracy chats with us about her experience navigating the salon and spa business as a new salon owner. After she took over an existing salon business, she both rebranded her business and expanded digital marketing efforts. Listen in as we discuss:

• Buying an existing business, rebranding, and revisioning
• Google reviews in service-based businesses
• Navigating Covid in a salon business
• How to build trust and clear communication with your clients
• How to improve business by tracking leads
• Investing in marketing and advertising
• New updates coming to her business soon!

Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. 

Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms

➜ Style and Grace Salon & Day Spa:

https://www.styleandgracecu.com/

https://www.facebook.com/styleandgracesalondayspa/

https://www.instagram.com/styleandgrace_salon/

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Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report