Soul Bites #11 | Josh Cole: Managing a Company Rebrand & 2022 Marketing Trends

Soul Bites #14 | The changing world of casting talent

We head to New York for this episode of Soul Bites where we chat with Angela Leigh, VP Talent Producer, Lululemon Studio, before ‘Mirror’ rebranded to Lululemon Studio.

Specifically, we discuss what changed over the pandemic and how Lululemon is responding to meet the new consumer needs from a content and talent perspective. We also share the nuts and bolts of selecting and coaching talent for a broadening audience.

See timestamps:

4.33 Is Lululemon Studio purely a virtual space – or physical too?

6.19 Can you tell us more about what’s informing your current strategy. Why are you going agnostic with content?

9.00 How did the pandemic change things from a talent perspective?

11.47 How does your approach to talent around DEIB go and what trends are you seeing in the health space?

15.23 What plans have you got in the future to build on Ambassador-wise?

17.50 What do you look for when casting people?

21.05 Tell us a little bit about what you see in the future.

22.34 What sets your soul on fire?

Soul Bites Episode 13 | Guy Benjamin: A US startup putting healthcare back in the hands of the American people

We go behind the scenes with Guy Benjamin, Co-CEO at Healthee to unpack their exciting answers for one of the main topics of today - the delivery of healthcare.

70% of US employees have no idea what healthcare benefits they're covered for, being born and raised in a country with free healthcare, Guy saw there needed to be more control and transparency and so create Healthee to help towards solving this.

Using AI, the start-up is a new healthcare operating system for employees that is simple, predictive and saves money.

In this episode, we peel back the curtain of Healthee to understand how they went from a standing start to a successful, passionate team of 40 in 2 years during a pandemic.

0.41 - How did Heathee come to be and why do you exist?

3.48 - How are you using data within your system to create a new offering within the US healthcare space?

6.44 - What are your current clients seeing as a result of the work done by Healthee?

10.11 - What is your focus over the next 1 to 2 years?

13.20 - Are you looking to make Healthee a global solution or is it specific to US needs?

14.22 - Does Healthee draw any parallels with someone like Apple in trying to put health back in our own hands?

15.14 - What have you learned from assembling a team at such a rapid pace?

18.08 - What are some of the things you are putting in place to build the culture at Heathee?

20.07 - How are you managing the hybrid work model with a team across two countries?

21.46 - What would you say is your team's superpower?

22.48 - What sets your soul on fire?

Soul Bites #12 | Jon Canarick: What are investors looking for before making an investment in the current market

For this episode of Soul Bites, we're delighted to be speaking with Jon Canarick, Managing Partner NorthCastle Partners.  

In this episode, we get the inside knowledge from Jon as he shares what investors are truly looking for before making an investment into businesses within the health, wellness, and active living sector  

Let us know if there are any other questions this conversation sparks around investment opportunities.

0.35 - What investors look for before making an investment in the current market

3.38 - Let's discuss two different pressures: Barry's predominantly brick-and-mortar studios being shut down over covid and Echelon Fitness presumably in hyper-growth during the same period

11.18 - How many pitch decks would you review each quarter?

12.42 - What is the sweet spot for you, when do you love to get involved in a business?

13.54 - What do you specifically look for as an investor?

17.21 - On a recent investment panel in LA, you quipped that too much money was out there. Give us the context of that conversation and why you responded as such?

23.56 - What sets your soul on fire?

Soul Bites #11 | Josh Cole: Managing a Company Rebrand & 2022 Marketing Trends

This month, we have the pleasure of welcoming Josh Cole to the Good Soul Hunting podcast. Josh is the CMO for TITLE Boxing and has recently transitioned from the entertainment to the fitness industry.

In this episode we discuss mindfully building a personal brand in a new sector, taking on a company rebrand, and key marketing trends we're seeing in 2022.

We hope you find Josh's story and his insights as fascinating as we have. We'd be interested to hear what marketing trends you predict for the rest of the year.

0.31 - What sparked your interest in switching to the fitness industry?

1.39 - How has your first year been? What are some of your thoughts and observations?

2.56 - How are you mindfully bringing your personal brand from entertainment to fitness?

5.42 - Tell us about TITLE Boxing being acquired by Box Union?

8.04 - How's the rebrand going? Do you have any tips for marketers embarking on a similar journey?

12.07 - How do you keep your franchisees on board, engaged and informed?

15.32 - How did you choose your agency?

17.40 - How do you make sure you maintain the level of service you need from your agency?

19.30 - How do you keep your franchisees and employees up to speed with the refresh?

20.32 -- What do you see as the main marketing trends for 2022 and are they still linked to the pandemic?

24.26 - What sets your soul on fire?

Soul Bites #10 | Marisa Lam: Welcome to working in the Metaverse

Our latest Soul Bites podcast episode is in collaboration with Marisa Lam, Head of Marketing and Communications at OliveX, where we're talking about the ever-evolving topic of the Metaverse.

Marisa joins us from Hong Kong and brings her experience to the conversation as she's really at the forefront of seeing how things are developing between the working world and the Metaverse.

We really break down and simplify the buzzwords to actually describe what the Metaverse is, what's meant by Web3 and how best to guide businesses thinking of getting into this new arena.

Stick along for this episode as we delve into the latest technological development that will change the way businesses structure communication and engagement with their customers.

1:40 - What's your journey been with the metaverse so far and what have you learned?

7.12 - How do you go about educating and leading uncertain potential clients into the Metaverse?

12.20 - What advice would you give businesses and marketers looking to represent themselves in the Metaverse?

17.10 - What set's your soul on fire?