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#30 - Elemerce Review w/ Michael Southworth | Full Service Amazon Marketing Agency

47m · The Ecommerce Industry Insiders Podcast by Sermondo · 02 Apr 22:16

We have invited Michael Southworth, e-commerce marketing expert and founder of Elemerce, for the 30th episode of Sermondo Talks.

Michael and Kristina discuss why transparency is the key to any good business relationship, what to look for when hiring and building a team, and the importance for companies to have more than one sales channel – especially in light of recent events.

Michael also gives us some insights into his own entrepreneurial path and explains why failure can actually be a good thing for your business and your own development as an entrepreneur.

Elemerce is a full-service agency in the Amazon marketplace that helps its clients promote, market, monitor and sell their products. 


Content

PART 1: About Elemerce

1:15 In one sentence, what is Elemerce?

1:40 How many employees do you have?

1:51 For how long have you been around?

2:24 Where did you gain your knowledge about selling online?

4:38 In general, what makes a good Amazon agency?

5:50 Can you tell me a bit about your reporting system?

8:18 Why should I choose your agency over others?

10:24 What do your clients say about your work?

12:40 Do you have any requirements for your clients? What do you expect from them?

16:14 Did you ever have clients that were not happy with your work?

18:19 Do you also deal with clients directly or mostly the account managers?

19:17 How are you handling the whole Corona virus situation?

23:06 What’s your opinion on using different sales channels?


PART 2: Personal Questions

26:59 Why did you decide to found Elemerce?

31:00 What skill or character trait that you don’t have right now would you like to have?

34:18 If you could travel back in time, what advice would you give yourself?

36:29 Was there a time you wanted to quit?

41:40 If you could hire any famous person to work with you or for you, who would that be and why?

42:39 If you could ask Jeff Bezos for one thing, what would that be?

44:52 If you had the attention of every person selling on Amazon for one minute, which three tips would you give them?


Helpful Links

► Find & contact Elemerce on Sermondo

► Want to see the faces behind the voices? Check out the video!

► Are you an Amazon seller and you’re looking for reliable service providers that help you improve your business? Sermondo has them all! Simply fill in our matching form with your requirements and we will find the perfect service provider for you.

► Any questions? Reach out by using our contact form

The episode #30 - Elemerce Review w/ Michael Southworth | Full Service Amazon Marketing Agency from the podcast The Ecommerce Industry Insiders Podcast by Sermondo has a duration of 47:41. It was first published 02 Apr 22:16. The cover art and the content belong to their respective owners.

More episodes from The Ecommerce Industry Insiders Podcast by Sermondo

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This episode features Jimi Patel and Brijesh Singha from eStore Factory.“We know what we are doing and it’s not like we are taking the project from one side and then hand it over to freelancers on the other side.“


eStore Factory is a Full-Service Ecommerce Agency that offers a wide range of Ecommerce services, including Amazon SEO, Amazon PPC, Amazon product listing optimization, Amazon Product Research, Amazon Storefront design, Amazon Enhanced Brand Content and more.In this interview, Jimi, Brijesh and Toby talk about eStore Factory how they are different from other Ecommerce agencies.Among other topics we discuss the biggest success factors on Amazon and mistakes many sellers should avoid.


Timestamps

02:57 – What is your team and working culture like at eStore Factory?
04:20 – How did your company grow in the last years?
05:00 – Which services do you offer? Do you have any specialization?
10:28 – Do you provide services for sellers of all sizes or just bigger brands?
13:30 – What differentiates eStore Factory from other Amazon Agencies?
16:00 – What are the factors that successful Amazon sellers share?
20:20 – What are some of the biggest mistakes Amazon sellers often make?

Helpful Links

Find & reach out to eStore Factory on Sermondo
You can also watch every Sermondo talks episode on Youtube
Are you an Ecommerce seller and looking for reliable service providers that help you grow your business? Sermondo has them all. Fill out our matching form with your your requirements and let the best providers reach out to you!

► Any questions? Reach out by using our contact form.

#37 - Elevate Brands Review w/ Ryan Gnesin | Amazon FBA Business Acquirer

Whether you’re selling your Amazon business to us or someone else, there’s always a risk that the deal eventually doesn’t close, so you gotta make sure that you continue to operate it like it’s not gonna sell.

This episode features Ryan Gnesin, Founder and CEO at Elevate Brands.

Elevate is one of the world’s leading acquirers of Amazon FBA businesses. Ryan and his international team buy, scale, and operate consumer-leading of Amazon brands, elevating them to their full potential.

In this interview, Ryan and Kristina talk about how Elevate Brands works, what sellers need to consider and keep in mind when selling their Amazon business, and how to make sure you get the highest possible valuation for it.


Part 1: About Elevate Brands

1:30​ Does your team work remote?

2:15​ What is Elevate Brands?

2:57​ The reason for rebranding Recom Brands to Elevate Brands

4:00​ Since when is Elevate Brands around?

5:00​ Do you buy US-American Amazon brands only or also European brands?

5:37​ What’s the size or value of the brands that you typically buy?

6:46​ How do you determine the value of a brand and how does the selling process look like?

8:45​ The perfect timing for selling an Amazon business

10:40​ What’s the most common reason for Amazon sellers to sell their business?

12:09​ What’s your opinion on FBA brokers? Are they useful? Should sellers use a broker?

14:00​ Advantages of selling your business directly to an acquisition company

15:14​ How long does it take to sell an Amazon business?

17:15​ Why should Amazon sellers choose Elevate Brands as a buyer for their business?

19:09​ The emotional side of selling your Amazon business – How will Elevate treat brands after acquiring them?

20:15​ How many Amazon sellers have already sold their business to you?

20:35​ Could you name three things that your clients say about Elevate Brands?

21:38​ What’s the main mistake that Amazon sellers make when selling their business?

23:48​ Are there any non-compete clauses in your contracts?


Part 2: Personal Questions

24:45​ What made you decide to become an entrepreneur and found Recom Brands?

27:22​ How important the learning-by-doing approach is for entrepreneurs

28:43​ What does your typical day look like?

31:10​ What is a skill or character trait that you wish you had but you dont have right now?

32:54​ If you could have a superpower what would it be?

43:40 If you could hire a famous person to work for or with you, who would it be and why?

35:25​ If you could ask Andy Jassy one thing or for one thing, what would it be?

37:33​ Ryan’s 120 Second Tip for Amazon Sellers


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Helpful Links


► Find & contact PickFu on Sermondo: https://sermondo.com/listing/elevate-brands/

► You can also watch every Sermondo Talks episode on YouTube: https://www.youtube.com/c/SERMONDO

► Are you an Amazon seller and you’re looking for reliable service providers that help you improve your business? Sermondo has them all! Simply fill out our matching form with your requirements and we will find the perfect service provider for you: https://sermondo.com/for-sellers/​​​

► Any questions? Reach out by using our contact form: https://sermondo.com/faq-contact/

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"The human brain – at the end of the day – is just a giant graphics processor [...] So when you're thinking of optimizing your listing from a conversion optimization standpoint, you really need to think about what you can do to send the clearest, concise messages to your customer in the smallest amount of time possible."

This episode features Anthony Cofrancesco, Industry Liasion at PickFu. PickFu is an online polling service that Amazon sellers can use to test different versions of marketing assets to see what sells. With PickFu, you can test your product ideas, packaging designs, and other marketing concepts with customers who represent your ideal target audience. 

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Part 1: About PickFu

2:02​ Why did you decide to leave your listing optimization company and start working for PickFu?

3:32​ What is PickFu?

4:20​ PickFu Live Demo

4:58​ How to create a new poll

6:08​ How to define your targeting audience

6:52​ What PickFu polls can be used for

7:14​ How the PickFu poll results look like

7:45​ How long does it take to get the poll results?

9:53​ Do real people answer the polls?

10:10​ How do you make sure that the panel members are qualified?

15:50​ How many clients have used PickFu yet?

18:22​ Do you plan to make PickFu available in Europe and other markets as well?

20:32​ How much does PickFu cost?

22:48​ How much does the price increase for every character trait I add to my panel? 

24:16​ What happens when I’m not happy with PickFu?

25:43​ What do clients say about PickFu?


Part 2: Personal Questions

27:51​ How does your typical day look like?

28:56​ What do you love about eCommerce?

30:33​ What is a skill or characteristic that you wish you had but you don’t have right now?

33:25​ If you could ask Jeff Bezos something or for one favor, what would it be?

34:37​ Anthony’s 60 Seconds of Amazon Advice


••••••••••••••••••••••••••••••••••••••••­­­•••••••••••


Helpful Links

► Find & contact PickFu on Sermondo: https://sermondo.com/listing/pickfu/​

► Get 50% off your first poll with the code "SERMONDO"

► Tired of seeing my face? You can also listen to every Sermondo Talks episode on our podcast: https://anchor.fm/sermondo​​

► Are you an Amazon seller and you’re looking for reliable service providers that help you improve your business? Sermondo has them all! Simply fill out our matching form with your requirements and we will find the perfect service provider for you: https://sermondo.com/for-sellers/​​

► Any questions? Reach out by using our contact form: https://sermondo.com/faq-contact/

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"The human brain – at the end of the day – is just a giant graphics processor [...] So when you're thinking of optimizing your listing from a conversion optimization standpoint, you really need to think about what you can do to send the clearest, concise messages to your customer in the smallest amount of time possible."

This episode features Anthony Cofrancesco, Industry Liasion at PickFu. PickFu is an online polling service that Amazon sellers can use to test different versions of marketing assets to see what sells. With PickFu, you can test your product ideas, packaging designs, and other marketing concepts with customers who represent your ideal target audience. 

Anthony and Kristina talk about PickFu, what mistakes most Amazon sellers make, how to avoid them, and how to convince your customers in just a split second to buy your product.

Part 1: About PickFu

2:02​ Why did you decide to leave your listing optimization company and start working for PickFu?

3:32​ What is PickFu?

4:20​ PickFu Live Demo

4:58​ How to create a new poll

6:08​ How to define your targeting audience

6:52​ What PickFu polls can be used for

7:14​ How the PickFu poll results look like

7:45​ How long does it take to get the poll results?

9:53​ Do real people answer the polls?

10:10​ How do you make sure that the panel members are qualified?

15:50​ How many clients have used PickFu yet?

18:22​ Do you plan to make PickFu available in Europe and other markets as well?

20:32​ How much does PickFu cost?

22:48​ How much does the price increase for every character trait I add to my panel? 

24:16​ What happens when I’m not happy with PickFu?

25:43​ What do clients say about PickFu?

Part 2: Personal Questions

27:51​ How does your typical day look like?

28:56​ What do you love about eCommerce?

30:33​ What is a skill or characteristic that you wish you had but you don’t have right now?

33:25​ If you could ask Jeff Bezos something or for one favor, what would it be?

34:37​ Anthony’s 60 Seconds of Amazon Advice

••••••••••••••••••••••••••••••••••••••••­­­•••••••••••

Helpful Links

► Find & contact PickFu on Sermondo: https://sermondo.com/listing/pickfu/​

► Get 50% off your first poll with the code "SERMONDO"

► Tired of seeing my face? You can also listen to every Sermondo Talks episode on our podcast: https://anchor.fm/sermondo​​

► Are you an Amazon seller and you’re looking for reliable service providers that help you improve your business? Sermondo has them all! Simply fill out our matching form with your requirements and we will find the perfect service provider for you: https://sermondo.com/for-sellers/​​

► Any questions? Reach out by using our contact form: https://sermondo.com/faq-contact/

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This episode's guest is Vitalii Khyzhniak, Chief Growth Officer at Profit Whales.

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Part 1: About Profit Whales

1:14 What is Profit Whales?

1:29 Which software and tools do you provide?

2:18 How long has Profit Whales been in business already?

2:53 Do you also provide additional services?

4:18 Why do you know so much about Amazon, have you ever been an Amazon seller yourself?

5:20 Can you tell me more about the Zero to Hero Tool?

7:17 Can you also give us some information about the PPC optimization tool?

8:50 What’s your vision and your next steps? More tools?

10:42 What does your pricing look like?

11:53 Can I get a demo before committing to subscribe to Profit Whales?

13:05 What happens if a client isn’t happy with Profit Whales?

15:33 In your own words, what are three things that your clients say about you?

18:32 In your own words, what is the main mistake Amazon sellers make in regards to their PPC management?

21:29 How do you stay up to date with all the changes Amazon implements?

22:26 Anything you’d like to add about Profit Whales?


Part 2: Personal Questions

23:20 You’re the Chief Growth Officer at Profit Whales. Did you initially want to become something else?

24:43 What is the founding story behind Profit Whales?

27:37 What is a skill or characteristic that you wish you had but don’t have right now?

28:58 If you could have a superpower, which one would it be?

30:01 If you could walk into Jeff Bezos office to ask him something or for a favor, what would you ask (for)?

30:40 If you could hire any famous person to work with you or for you, who would that be and why?

31:48 You get 60 seconds now, what advice would you give to any Amazon seller out there?


••••••••••••••••••••••••••••••••••••••••­­­•••••••••••


Helpful Links

► Find & contact Profit Whales on Sermondo: https://sermondo.com/listing/profit-whales

► Profit Whales Website: https://profitwhales.com/

► Book your Audit & Demo Call: https://profitwhales.com/contact-us

► Profit Whales on Facebook: https://www.facebook.com/profitwhales/

► Tired of seeing my face? You can also listen to every Sermondo Talks episode on our podcast: https://anchor.fm/sermondo

► Are you an Amazon seller and you’re looking for reliable service providers that help you improve your business? Sermondo has them all! Simply fill in our matching form with your requirements and we will find the perfect service provider for you: https://sermondo.com/for-sellers/

► Any questions? Reach out by using our contact form: https://sermondo.com/faq-contact/

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