17: Using courage as the foundation of your strategy with Ryan Berman
46m
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Social Media Unlocked
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While almost everyone in America is being affected by the coronavirus, the brands that have stood out the most have made it known how they are helping the cause. Those brands are spreading the word through social media (their marketing plan), taking a stand and putting off their full potential revenue to help others. That courage starts from the top of the company and comes all the way down to each social media post during this time. Founder of the change consultancy Courageous Brands and author of the book Return on Courage, Ryan Berman, joins this episode to speak on how companies can change to be more courageous.
Find Ryan's book 'Return on Courage' here: https://www.returnoncourage.com/
--- Support this podcast: https://anchor.fm/socialmediaunlocked/support
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