Episode 25 - Nancy Monsarrat and Pat Hellberg

Nancy Monsarrat

Founding Member

Oregon Sports Angels

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Former Nike Vice President

and US Advertising Director

Pat Hellberg

Principal

Pat The Wine Guy

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Former Nike Director

Nike Brand Studios

Nancy Monsarrat and Pat Hellberg joined Nike at roughly the same time in the late 80s. The Swoosh was on the upswing, and they quickly felt the amazing power of a brand that spoke to human potential. Nancy and Pat recount their journey to Nike, speak to the energy of the company at that time, and share the lessons they learned along the way. Between them, they contributed an incredible body of Nike work in advertising, marketing, and design, but for us and so many of our guests, their mentorship is what will be their lasting legacy.

Oregon Sports Angels

PERIOD.

Pat The Wine Guy

Episode 24 - Ellen Schmidt-Devlin

Ellen Schmidt-Devlin

Executive Director

Lundquist College of Business

Portland Programs

University of Oregon

When Ellen Schmidt-Devlin chose the University of Oregon for her collegiate track and field career, little did she know that Bill Bowerman would personally send her on a 25-year career at Nike. She had no clue that she would become a tester of his prototypes, help expand his product testing program, move to Exeter, New Hampshire, and eventually move around the world to support the growth of a fledgling company that was taking flight. That path of becoming a Duck would take her to places she never imagined. Later in her career she would provide her alma mater with a plan for a graduate program that would help a new generation of students learn what she did at Nike.

University of Oregon Sports Product Management Program

Episode 23 - The Making of a Nike Ad: The Secret Tournament

Glenn Cole

John Boiler

Stefan Olander

Mark Thomashow

Nike commercials have a special place in the history of advertising. Everyone has their favorite, but Nike soccer (or football) spots are among the most revered. Timed to align with the World Cup every four years, the scope (and budget) of these campaigns are legendary. Among the most memorable was the 2002 World Cup campaign called The Secret Tournament. As we near the 20th anniversary of this epic advertising milestone, we reflect on how it all came together with some instrumental figures from Wieden and Kennedy and Nike who helped bring this iconic commercial to life.

The Secret Tournament

Episode 22 - Kyna Williams

Kyna Williams

Chief Marketing and Operating Officer

Revel Real Estate

Kyna Williams brought her tenacity and work ethic from her background as a collegiate runner to her experience as leader within the Brand Marketing organization at Nike. Her knowledge of the sport and her understanding of the athlete’s mindset brought a much-needed refresh to how the category spoke to the consumer and reinvigorated their grassroots approach to running. Her insatiable desire for knowledge and understanding new innovative ways of marketing led her to mentors within the company that helped build her ethos and approach for how to empathetically lead others. In an effort to refocus on the needs and well-being of their family, a new adventure in Montana began, and Kyna’s role in leading Revel Real Estate has brought her a whole new perspective on the importance of finding happiness in whatever you do.

Revel Real Estate

Episode 21 - Craig Lyon

Craig Lyon

Vice-President, Head of Marketing Connected Cannabis

Craig Lyon learned the importance of storytelling early in his high school experience through play-by-play broadcasting, and it carried through to his major in Telecommunications at Indiana University. As an intern starting out at Nike, he quickly learned the importance of putting in the time to absorb the category and how they were speaking to their consumer. This strong work ethic led to a lengthy career within Nike Basketball Brand Marketing, culminating in a role as Senior Director of Marketing for North America. Craig has begun a new chapter of his career at Connected Cannabis, where he will bring his exceptional strengths as a storyteller and brand marketer to an upstart brand in a rapidly growing industry.

Connected Cannabis