005.Build Your Perfect Audience With Engagement

008. Creating Your 90 Day Social Media Content Plan!

In this episode of The Trust Podcast, we’re going to be talking about your 90-day plan. One of the biggest things that entrepreneurs find is that they don’t have time to create content on a regular basis. And the 90-day plan is a great way for them to get the overall vision and ideas around what they want to push in their business and create the content for the next 90 days. We will go through a few steps that you can take to start organizing your 90-day plan.

 

Visit ZC Social Media and Academy:

Website: https://www.zcsocialmediaacademy.com/ or https://zcsocialmedia.com/

Get your Social Media Success Planner 2022 - https://zcsocialmedia.com/social-media-success-planner-2022/

Twitter: https://twitter.com/ZCSocialMedia/

007. Facebook Five

In this episode of The Trust Podcast, Zoe Cairns is on the show to share her thoughts, insights, and strategies on how you can leverage the Facebook Five for your business and coaching endeavours. The Facebook Five – Business Manager, Business Suite, Creator Studio, Live Producer, and New Page Experience – are tools embedded in Facebook that businesses can utilize to expand their reach, grow and communicate with the audience, and create content.

If you are a business owner looking to improve your social media presence, don’t miss this episode!

Facebook Five: Business Manager

[03:23] The Business Manager controls and looks after your business pages. It allows you to control who will be the admin, analysts, creators, or even the agency you might bring to manage your page or ads. It is your solution if you want to run, place, or track Facebook and Instagram ads.

[04:12] The Business Manager also allows you to manage your product catalog and helps you syncing your e-commerce website and your page easier through Facebook.

[06:36] If you are the business owner or part of the marketing team, ensure that you have access to managing the Business Manager to manage your assets. It’s crucial to have control over it.

[07:13] Make sure you have more than one admin on your page because if there ever comes a time where you got hacked, at least there is one admin that can help you recover it. Otherwise, all of your efforts in/to growing that page will be lost. And make sure that the person you set as admin is/are the people you trust or someone who’s on the business with you.

Facebook Five: Business Suite

[08:16] If the Business Manager is controlled at the core level of your business, the Business Suite can be controlled by your marketing assistant or social media manager. The Business Suite is about communication and engagement with your audience across multiple platforms – Facebook and Instagram.

[09:41] Facebook used to have the “Pages App,” but it was replaced with the Business Suite, an improved version.

Facebook Five: Creator Studio

[10:42] On the first of July, Facebook Insights starts disappearing from the backend of your Facebook pages. Why? Because it has now been integrated into the Creator Studio and Business Suite.

[11:58] The Creator Studio focuses on creating and managing your content. It allows you to create stories, manage your videos, schedule feed posts, and even provide in-depth video analytics. If you are a content creator, Facebook has the “Facebook Stars” or “Fan Subscriptions” if you want to make money from the platform.

[13:22] The Creator Studio can be utilized better via desktop because you can stay away from distractions with your phone and provides a better layout and view than accessing the tool on mobile.

Facebook Five: Live Producer

[14:38] When you go to your Facebook page via desktop and see a “Create a Post” button that says “Live,” clicking the “Live” button takes you to the Live Producer. Although you can use OBS or Ecamm for a better live viewing experience, Facebook introduced new features that can make your life interactive if you are a beginner.

[15:11] The Live Producer now allows you to “Cross Post” to multiple pages within Facebook at once. It also allows you to promote a group when you go live, and people can simply click on it and join. If you are a charity, you can also add a donation button that would show on stream.

[16:53] It also lets you add polls and ask live questions on stream that would show the results live. If someone asks a question, you can then feature that question on stream that would pop on screen. This makes an interactive experience between you, as the broadcaster, and your audience.

[17:57] Not only that, it allows you to put graphics on your live videos and even put a featured link – which is monumental if you want to drive traffic to a website you want them to go to.

Facebook Five: New Page Experience

[19:29] With the New Page Experience slowly rolling out, the Likes would disappear in Facebook pages. Only the Follow metric would be shown. The tool also allows you to use your business page just like your personal Facebook account.

[20:26] What does it entail? It means you can join a Facebook group and interact with other business pages as a business entity. The New Page Experience also shows a newsfeed of pages that you followed.

Conclusion

[22:40] In conclusion, the Business Manager is your overall tool to manage your social media assets such as your Facebook & Instagram pages, audience lists, and product catalogs. The Business Suite is about community interactions and responding across multiple platforms. The Creator Studio is about content creation and management. The Live Producer is cross-posting and interactive streaming, and the New Page Experience is to take your business page experience to the next level.

 

Learn more about Zoe on:

Website: https://zoecairns.com/

Twitter: https://twitter.com/zoe_cairns

Instagram: https://www.instagram.com/zcairns

YouTube: https://www.youtube.com/channel/UCp-gg60kW6VN3F-GKJbCZMg

 

Visit ZC Social Media and Academy:

Website: https://www.zcsocialmediaacademy.com/ or https://zcsocialmedia.com/

Twitter: https://twitter.com/ZCSocialMedia/

006.Knowing Your Audience is Key to Your Social Media Success

In this episode of The Trust Podcast, Zoe Cairns shared the tools she uses to analyse her audience and tips on how and where to find them. Are you engaging on your social media platforms? Do you see your audience engaging on your posts? Or is engagement like an afterthought? Tune in as Zoe sheds light to these questions.

What is an Engagement?

[02:56] Engagement is not just about the likes and comments, it could be direct messages, or website visits where people go through to get in touch with you. It is not about the vanity metrics and getting more followers, it’s the quality of the followers and the actions that they make which is important.

How to engage with your audience?

[04:02] Have you brainstormed and filled out your target audience sheet? To find your ideal audience, know the age group, location, gender, where they hang out, their interest, etc. Be specific otherwise you are being too broad on who they are.

[05:25] Understand their pains and challenges. What challenges are they facing right now? What can you do to help them and lead them to potentially work with you? And be relatable.

Tools you can use to know your audience and engagements

[07:17] Start filling out your target audience sheet to create those buyer personas. You can use the following tools to understand your audience more:

1. AnswerThePublic – is an online tool that gives top questions people are asking Google.
   1. Type a keyword, that’s not too specific, and results will be shown via a spider diagram of what most people are asking.
   2. You can use this as a topic to create blog posts, podcast titles, live videos, clubhouse rooms, and even an opener for a social media post.

 

1. [13:19] Facebook Audience Insights – provides comprehensive analysis on pages, groups, and communities your audience are hanging out on Facebook and a good indicator for LinkedIn as well.
   1. Define the location, gender, marital status, education, etc. Don’t be too specific because results would be too few. Choose one or two interests and see what comes up.
   2. You can also see the Top 10 Pages they engage with and you can use that as an avenue to engage with them as a business—to get to know them more.

 

1. [15:48] LinkedIn – it now has hashtags to see what people are posting and engaging with.
   1. Click on a particular hashtag of interest and take a look at the contents being posted associated to it. You can get a clear idea of what they are engaging with.

 

1. [16:49] Flick: Instagram Hashtag Tool – an excellent hashtag tool to get ideas on the hashtags people are using and how many posts are associated with that hashtag.
   1. Look for the hashtags that your audience are mainly engaging with.
   2. You can also look at the top posts that are getting the most engagements and start from there.

 

[19:13] Alternatively, you can use Instagram itself and manually look for your audience, who they are engaging with, and what hashtags they are using.

Conclusion

[19:48] All of these tools provide you the content, ideas, and understanding about your audience. It will help you be more relatable, understand their pain and challenges, and enable you to come, find, and engage with them.

Key Quote:

[03:45 – 03:58] “Engagement is the key to build your audience. Before building your audience, engage with them, get to know them.”

 

Resources Mentioned:

AnswerThePublic - https://answerthepublic.com/

Flick - https://flick.tech/?fpr=zcsocialmedia

Facebook Audience Insights - https://www.facebook.com/business/insights/tools/audience-insights

Connect with Zoe for the Target Audience Sheet @zoe_cairns or @ZCSocialMedia on Twitter!

 

 

 

Learn more about Zoe on:

Website: https://zoecairns.com/

Twitter: https://twitter.com/zoe_cairns

Instagram: https://www.instagram.com/zcairns

YouTube: https://www.youtube.com/channel/UCp-gg60kW6VN3F-GKJbCZMg

 

Visit ZC Social Media and Academy:

Website: https://www.zcsocialmediaacademy.com/ or https://zcsocialmedia.com/

Twitter: https://twitter.com/ZCSocialMedia/

005.Build Your Perfect Audience With Engagement

In this episode of The Trust Podcast, we’re going to talk about why it’s important to engage with your audience, one of the key elements of Social media that a lot of people miss out on. And I’m going to be sharing with you the reasons why it is key to building your perfect audience.

What is Engagement?

[1:41] Engagement is where we spend time and engage with those people that have taken an interest in our posts and videos. It’s also where we would find our perfect audience and engage with their posts, creating conversations and discussions with them. Engagement is commenting, liking, sharing and adding value on someone’s post.

[2:41] Engagement is where you and engage back with that person who liked or commented on your post and create a conversation that could lead that person into a customer.

Importance of Engaging

[4:04] Social media is a two-way communication channel. The platforms would like us want to engage back with our audience and create discussions, and conversations. They don’t just want us to be a one-way communication channel, basically a broadcaster!

[5:21] Engagement is an essential part of your social media strategy to get as much organic reach as possible.

[6:46]Engagement is an essential part of your strategy because the different platform algorithms would like us to engage to keep people longer on the platform.

Three key tips when it comes to engagement

[7:35] Number one, increase your engagement, but also make sure that you satisfy the algorithms and you’re doing as much engagement as you can, but not spending too much time, but being effective with it.

[11:23] The next one is to check your inbox. You never know if anything slipped through there that you’ve missed that. It’s essential to make sure you get back to people. Even if it’s something that you can’t help with, don’t ignore it.

[14:56] The third tip is to go and find your perfect audience. Go and find them, it’s like going to a networking event where you know your target audience will be hanging out. So the key to this is you need to know who your audience is first. If you would like my target audience sheet click here -- >>

[19:49] The next thing is to make sure that you engage at the right time. Fifteen minutes before posting, engage with your audience. You will then find they will come back and look at your profile, check you out, and when you post you will find your engagement will increase.

[21:00] Try engaging yourself with them at least three times a week. If all you do is post without engagements, you are wasting your time and effort. Make sure you check your analytics to keep track of the increase or decrease of engagements.

 Key Quotes:

 [4:36 – 4:47] “Algorithms and platforms change as years pass by—platforms now want us to be a two-way communication channel.”

[22:00 – 22:07] “Make sure to do this engagement process—take the right step and action, and it will go a long way.”

[22:40 – 22:51] “Engagement with your audience is a vital part of your social media journey. Without it, you will be clueless about what your audience needs—it’s a place of feedback and key conversation.”

 Learn more about Zoe at http://www.zcsocialmedia.com

Visit ZC Social Media and Academy:

https://zcsocialmedia.com/

https://www.zcsocialmediaacademy.com/

004. Build Your Online Audience From Zero

In this episode of The Trust Podcast, Zoe Cairns is on the show to share her tips to building a target audience from zero. Many people are interested in gaining an audience, especially targeted ones when starting a business from scratch. Zoe shared her key steps on building an online audience and engagement and converting it into sales.

Common mistakes on starting a business

[0:52] When analyzing why people are not getting any results, they are often on the wrong platforms and are too scattered on a lot of social media platforms.

[1:24] It’s also about not engaging with your audience. You are only constantly sending messages, which results in one-way communication instead of two-way communication. Engagement is the key for you to gain an audience in your online community.

Knowing your audience

[2:41] Five years ago, we set out our goals and business goals; thus, we know what services or products you want to advertise out there.

[3:22] In business, it is important to know and acknowledge your short- and long-term goals.

[3:36] Knowing your focus areas means knowing your target audience for each service and product. After that, you start to analyze your audiences’ interests. This helps to separate each potential customer into different platforms.

 Creating buyer personas

[6:13] When you have a new product or service, putting your target audience into a character helps an ideal client for that particular focus area.

[8:17] Keeping up to date in terms of changes in every social media platform helps you to distinguish which audience would match the best for each of your products and services.

Social media platforms

[9:46] Facebook has a great tool called Facebook Audience Insights, wherein it shows you all the demographics of everyone on Facebook. You can also select a location of your preferred audience. Facebook Insights also enables you to learn their interests and pages that they like.

[11:42] Once you know your audience, you can then determine what platforms you're going to use because there's no point you're using platforms if your audience aren't hanging out on there. In small businesses and corporate organizations, you need to be thinking about where the time is allocated by your team members and for business owners.

[12:43] Another tool for Twitter  is a tool called Followerwonk. It is a tool that enables you to go and search all the bios of everyone on Twitter to find your audience.

[13:10] On LinkedIn, you can look for different people under the Advanced Search by their job title. You start by reaching out and connecting with everyone and then sending them your sales pitch. What you want to do is go and engage with them, go and look at their posts, start commenting on some of their posts, and not stalk them, but start to engage with them.

[14:27] With Instagram, look at the different hashtags and find out if your audience is hanging out and engaging on different posts under the relevant interest hashtags. Using a tool called Flick.tech, which is a great tool to find relevant and trending hashtags and find hashtags that are relevant to your target audience, it's a great way to check them out engage with your audience.

[15:46] Don't be on every single social media platform. If you thinly spread yourself across too many, what happens is you're not active on other platforms. Use only one or two platforms.

Engaging content

[16:57] Once you’ve known your audience and their interests, your next step is to create engaging content that enables them to engage with you. Research is important to know their challenges and create a solution to their problems.

[18:04] Check out the pages that your audience is interacting with and how it puts across their content to your possible audience. This will give you ideas for creating your content.

[19:18] Engaging is an important process to building your audience.

Key Quotes:

[1:49 – 2:00] “Algorithms on the social media platforms want you to be engaged in on their platform and keep people longer on their platforms to make them feel part of a community. So, engagement is key.”

[19:42 – 19:57] “You need to be going into the platform and engaging with your audience on a consistent basis. Go and find them. Go and engage with them. And I don't mean go and bombard them with sales messages. Go and engage, build rapport and build conversations.”

Learn more about Zoe at ZC Social Media

Visit ZC Social Media and Academy:

https://zcsocialmedia.com/

https://www.zcsocialmediaacademy.com/