Creating a Go-To-Market Strategy for your business
34m
·
99 Challenges
·
This episode focuses on one of the first challenges that any business can face - creating a go-to-market strategy for their product or service. We invited David Odier, founder of Launch Mappers, to discuss the crucial steps every business needs to take before entering the market.
First, we define what & why you need a strategy for market entry. David helps us broaden our previous understanding of scenarios like these - it is not just marketing & sales, but much more.
Second, we focus on why timing is essential for market entry - but sometimes it is not enough. Can you have the wrong product but enter via the right timing? Do you need to be first?
Third, we share some practical details on how to start creating your go-to-market strategy, where you need to focus your attention first, what would be the next steps in the process.
This episode is brought to you by Anywhere Consulting. We solve problems for growing companies. We follow up each episode with more content - visit us and say hi at the99challenges.com.
The episode Creating a Go-To-Market Strategy for your business from the podcast 99 Challenges has a duration of
34:59. It was first published
More episodes from 99 Challenges
How to start a YouTube show as a business
This episode focuses on YouTube. How can a business launch a YouTube show? How does the YouTube algorithm work? What are the options for a business to find its audience on video platforms? What is the future of streaming video? Are there more than just dull explainer videos for businesses? To discuss, I invited Gergo Szabo, CEO of Special Effects Media, a YouTube production agency.
How to start a YouTube show as a business
This episode focuses on YouTube. How can a business launch a YouTube show? How does the YouTube algorithm work? What are the options for a business to find its audience on video platforms? What is the future of streaming video? Are there more than just dull explainer videos for businesses? To discuss, I invited Gergo Szabo, CEO of Special Effects Media, a YouTube production agency.
How to become a better leader
This episode focuses on leadership during challenging times. How owners and co-founders should approach leadership? Can we learn leadership skills, and how? How leaders should respond to challenges? To discuss the topic, I invited Dr. Jonathan H. Westover, author, and professor of Organizational Leadership and department chair in the Woodbury School of Business and leadership consultant at Human Capital Innovations.
How to become a better leader
This episode focuses on leadership during challenging times. How owners and co-founders should approach leadership? Can we learn leadership skills, and how? How leaders should respond to challenges? To discuss the topic, I invited Dr. Jonathan H. Westover, author, and professor of Organizational Leadership and department chair in the Woodbury School of Business and leadership consultant at Human Capital Innovations.
How to have engaging online events
This episode focuses on how companies can organize engaging online events. Online conferences, workshops usually lack human touch - an emerging European startup is here to address that with built-in collaboration with attendees. I invited Alex Spahn, co-founder of Veertly to discuss the topic.