Ep. 2 | Eric Vardon | AI and Email Marketing

Ep. 3 | Jason Gervais & Denise Bowen | Targeting the RIGHT Audience with Email Marketing

Andrew chats with Jason Gervais and Denise Bowen, of WEB ROI — a full-service digital marketing agency specializing in high-traffic and high-quality lead generation — about a variety of topics related to email marketing, including the value of speaking to the right audience at the right time. 

WEB ROI website
Jason's LinkedIn
Denise's LinkedIn

Intrigue's website
Andrew's Twitter
Andrew's LinkedIn

Ep. 2 | Eric Vardon | AI and Email Marketing

Andrew chats with Eric Vardon, the owner of Morphio — a SaaS company that helps clients defend against marketing failures and protect their digital marketing ROI with AI-powered auditing, monitoring and analysis — about AI and email marketing. This conversation talks about the different ways to leverage email marketing efficiently and effectively and dives into how AI may impact email marketing in the near future.

Morphio website
Eric's LinkedIn

Intrigue's website
Andrew's Twitter
Andrew's LinkedIn

Ep. 1 | Rob Murray | Creating one of Canada's fastest growing companies with email marketing

Andrew sits down with the Founder and CEO of Intrigue (the company that greenlit this project!), Rob Murray. Rob and his team have grown Intrigue into one of Canada's fastest growing companies four years in a row and email has been a big part of their success. Additionally, Intrigue's marketing clients — mostly in the home services industry — use email marketing to scale and grow their business. 

This episode covers everything from sending cold emails, to acknowledging oversaturation in email marketing, to why penguins are the first animal you should see when you go to the zoo!