Out with the old In with the New

eCommerce vs Social Selling

eCommerce has become a big topic in business especially after the year we just had. However all eCommerce is not equal and in some cases it does not make sense. Social selling is another term that has run hand in hand with eCommerce but again not the same and not beneficial in all circumstances.

Topic 1: What is eCommerce and how do you know it fits

• eCommerce is simply creating an online store to sell your products and services
  
• Not all eCommerce platforms are the same - cost, marketing services, build time and functionality
  
• Add shameless plug for how Mobileteer helps eCommerce clients
  

Topic 2: What is social selling and how do you know it fits

• Social selling is creating brand awareness and building relationships with customers either in person or online. For our talk we will focus on the online side
  
• This is done using online content to appeal to your customers  as well as appealing to social changes that may be happening that could bring more sales to your company
  

eCommerce vs Social Selling

eCommerce has become a big topic in business especially after the year we just had. However all eCommerce is not equal and in some cases it does not make sense. Social selling is another term that has run hand in hand with eCommerce but again not the same and not beneficial in all circumstances.

Topic 1: What is eCommerce and how do you know it fits

• eCommerce is simply creating an online store to sell your products and services
  
• Not all eCommerce platforms are the same - cost, marketing services, build time and functionality
  
• Add shameless plug for how Mobileteer helps eCommerce clients
  

Topic 2: What is social selling and how do you know it fits

• Social selling is creating brand awareness and building relationships with customers either in person or online. For our talk we will focus on the online side
  
• This is done using online content to appeal to your customers  as well as appealing to social changes that may be happening that could bring more sales to your company
  

Is your business a wealth asset or just income generation?

• Sub-topic 1 - How to look at your business within your overall wealth (1 stock/Asset?)
  
  • It’s generally ok if your business is your only asset driver, Dave have you ever looked at it like that.
    
• Sub topic 2 - With great risk comes great reward. This is why entrepreneurs exist right?
  
• How do we get by if this is our only asset? Loans, (leverage), partnerships (Advisors) Hedge (Side hustles) People (Hiring great people
  
• Conclusion- What does this actually mean, why does this matter, what can we do?
  
• You need to think about the risk and diversify just like any other asset class
  
• What are the risks, what happens when these risks come along? Business performance risk, systemic risk, cycle risk
  
• What should your other assets look like? Liquidity, diversification (different drivers), non correlation, Risk adjusted (Insurance?)
  

Business strategies and wealth all meet in the Trailblazer Podcast

Marketing... yourself/your business and your community/network and how this leads to, building, preserving and ensuring long term Wealth.

Importance of Chambers and Chamber Membership

Today is all about Chambers of Commerce, an important network in your community and to your business. As we speak with our guest we are going to look at a few topics and get first hand experience.

Today we would like to welcome Janelle Best, Director of the Howell Chamber of Commerce to the Trailblazer show. Welcome Janelle

Topic 1: What does a Chamber do for the community?

Topic 2: Importance of Chamber membership?

• What do you say to members that feel they are not getting what they want from a membership
  

Topic 3: What are some of the specific areas of a Chamber should a business owner look at to advance just being a member in the directory?