Retail Wrap-up 2020: Black Friday ethics

Retail wrap-up 2020: Setting goals for 2021

Now’s the time to assess your retail strategy, review your playbook, and think about your KPIs. Retailers and brands have permission from their customers right now to implement unprecedented levels of change. This is the opportunity to rethink and reinvent what the future looks like for retail, whatever brand or business you're part of, and incorporate those ideas into your goals for 2021.

In our final podcast of the 2020 Retail Wrap-Up Series, Joe Cox, Director of Communication Strategy, talks with Kristin Demel, Retail Strategy Director, about the biggest "aha" moments uncovered in the past holiday retail episodes, the three key takeaways for retail in 2020 and how retailers and brands can be intentional, versus reactionary, in 2021.

Retail wrap-up 2020: The current state of customer loyalty

Combine the traditional scramble for loyalty during and proceeding the holiday season with the fact that 75% of shoppers have tried a new product this year, and it makes for an exceptionally top of mind topic for C-suite executives and marketers.

Kristin Demel, retail strategy director talks with Joe Cox, director of communication strategy, about how brands can address shifting loyalties, why it's different for everyone based on the specific needs and values of your consumer, and which brands were ready for this loyalty shift and the brands that weren't.

Retail Wrap-up 2020: Black Friday ethics

Retailers and brands must consider Black Friday ethics in the midst of the 2020 holiday shopping season. Safety is obviously top of mind, as is the financial situation many shoppers are in, due to the pandemic, which creates many challenges and ethical issues to address. In this episode, Kristin Demel, Retail Strategy Director at Callahan, talks with Joe Cox, Director of Communication Strategy, about the top three ethical considerations for retailers and brands this season.

Retail Wrap-up 2020: Shopper modes are the new purchase channels

In this third episode of a multi-part holiday retail series, Joe Cox, Director, Communication Strategy at Callahan talks to Kristin Demel, Retail Strategy Director, on the five shopper modes and how retailers and brands must evolve their online, in-store and digital experiences to meet consumer expectations and shift from reactionary tactics to intentional action.

Retail Wrap-up 2020: Top 10 holiday tactics that will suffer this year

In the second podcast of this multi-part holiday retail series, Kristin Demel, Retail Strategy Director at Callahan talks with Mark Tribble, VP of Brand Management on why the phrase omni-channel is outdated as part of a discussion on the top five holiday retail tactics that are likely to see drastic changes this year.