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The Lofty Nest | Salt Lake Parade of Homes

38m · Utah Real Estate Podcast · 25 Jul 17:10

Kristen Mortensen became the first female president of the Salt Lake Home Builders Association shortly before the housing crash in 2008. Now, she's a partner in Goldcrest Homes and is coming up on having worked on 1000 homes. Goldcrest Homes has a passion for building with women in mind, as women are driving 80% of home sales and are typically managing the house day-to-day. In this episode, she talks about her experience as a woman in a male-dominated industry and Goldcrest Homes' showcase for the Parade of Homes.

A Nest With Surprises

The Goldcrest Homes' showcase for the Parade of Homes is called "The Lofty Nest." Kristen describes it as a comfortable, fun house, a nest with some surprises.' The two-story house has high ceilings, a loft study area, and an ordinance-compliant accessory dwelling unit in the basement, which allows leasing of the bottom one-bedroom apartment, a highly sought-after feature.

Listen in to learn more about Goldcrest Homes, their current and upcoming communities in Utah, and more features of "The Lofty Nest."

Following Through as a Contractor in Utah

Kristen was always intrigued by the home-building process and inquired about how to enter the industry in college. She was encouraged to become a teacher, which she did until she had an opportunity to finish a house. Kristen found out there was no magic to the process; it took hard work, following through, and planning.

Kristen recounts that she never felt intimidated as a woman in general contracting and that the tradespeople she's worked with over the years have been welcoming. She knows a little about many things, having learned from plumbers, electricians, roofers, and more. She's glad to see that women can now go to school for construction management and that more women are finding careers in construction.

Utah Building With Women in Mind

Goldcrest Homes' goal is to help "build a lovely nest for your flock." The company has a passion for building with women in mind, as statistics show that women drive 80% of home sales. Typically, women are more concerned with family planning, upgrading, and house management.

As a company, they pay attention to a home's exterior curb appeal and practical interior use. Building a place that is functional as well as attractive is one of Goldcrest's top qualities.

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The episode The Lofty Nest | Salt Lake Parade of Homes from the podcast Utah Real Estate Podcast has a duration of 38:29. It was first published 25 Jul 17:10. The cover art and the content belong to their respective owners.

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Adam Breen, the owner of Breen homes, talks about The George in the Salt Lake Parade of Homes. Over the past decade, he's built everything from track housing to high-end custom homes. Adam has extensive knowledge of the home building industry, from land layout to framing to design and final touches. Adam is also an integral partner of the Utah Cribs Development Company, where he works to fulfill his dream of building Utah's future one house at a time. He walks clients through the entire home-building process. As a result, Adam has been a considerable asset to professionals and clients seeking professional help in the industry.

About The George

The George is a four-plex unit with street access. The units are set up like a townhome and are stacked on about ⅓ of an acre parcel downtown Salt Lake. In addition, the townhome setup is on Washington street, thus the name the George.

What Makes Salt Lake City a Great Place to Live

Many people move to Salt Lake to work in the tech industry. However, the job scene isn't the only attraction for families moving to Salt Lake City and the surrounding area. "It's livability, attainability, for everyone. You can see various homes, from a townhome to a custom home." Adam says there's a range of livability in the Salt Lake Valley, which makes our location such an attractive place to live.

Incorporating Ideas from the Parade of Homes

Many times, people can't afford the large homes that are on display at the Parade of Homes. However, Adam suggests you don't go to the Parade of Homes to see the homes you can't afford. "Go there to take home new ideas such as what to do with your unfinished basement space, how to remodel your kitchen, or how you can landscape your backyard."

Downtown you'll see old homes that are restored, remodeled, or rebuilt. When you head west, you get new development. Salt Lake City and the surrounding areas "have this unique variation of housing opportunity, so we say that the Salt Lake Parade of Homes is f...

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