Sharpening the Competitive Edge
28m
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VETS - Beyond the Uniform
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Paul Cevolani CEO of Novus Origo and Wes Goddard of CutCo discuss how CutCo, the largest manufacturer of kitchen knives in the U.S., is able to lead the competition through the implementation of a dynamic branding process, strategic market penetration, and specialized employee sales training. Moderator – Lewis Fein
The episode Sharpening the Competitive Edge from the podcast VETS - Beyond the Uniform has a duration of
28:57. It was first published
More episodes from VETS - Beyond the Uniform
Sharpening the Competitive Edge
Paul Cevolani CEO of Novus Origo and Wes Goddard of CutCo discuss how CutCo, the largest manufacturer of kitchen knives in the U.S., is able to lead the competition through the implementation of a dynamic branding process, strategic market penetration, and specialized employee sales training. Moderator – Lewis Fein
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