Functional Chocolate Manufacturing & Product Development (Nick Saltarelli - MDS) | FFT Podcast
42m
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EnWave Corporation
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In today’s #FoodForThoughtPodcast Nick Saltarelli, co-founder of Mid-DaySquares talks about disrupting the status quo in the #foodmanufacturing industry. Mid-Day Squares launched in 2018 with the intention of building out their own chocolate manufacturing plant and keeping the entire manufacturing process in-house. Their chocolate bars are 100% organic, gluten-free, plant protein-packed, fiber-rich, and functional. As the founders of Mid-Day Squares like to say, "Everything A Chocolate Bar Isn't, Everything A Protein Bar Wishes It Was."
Dive into all thing’s product development and manufacturing strategy with EnWave Corporation’s podcast host Mike Wilkes.
Episode Highlights: ► [ 3:40 ] Take us back to the day when you decided to build out your own chocolate manufacturing facility and decided to not use a co-manufacturing partner?
► [ 7:10 ] Why are so many food founders scared of building and scaling in-house manufacturing?
► [ 9:25 ] How did Mid-Day Squares scale with demand in mind from manual processes to automation?
► [ 12:18 ] Why do most products on the shelf end up looking the same? How did Mid-Day Squares keep differentiation?
► [ 14:37 ] What is the message to people looking to build their own company (food or other)?
► [ 19:55 ] When you were in your kitchen and developing your first product ... when did you decide this was commercially viable?
► [ 22:37 ] Did you start at the pricepoint and move backwards or was the pricing a function of the market?
► [ 24:48 ] You go above and beyond with your own branding and the customer experience. What does that team look like?
► [ 27:24 ] You share things with your audiences that are normally kept behind closed doors. What inspired this transparency and authenticity?
► [ 31:30 ] Who have been some of your mentors or role models along the way?
► [ 35:11 ] What's next for Mid-Day Squares? ► [ 37:04 ] Where is the best place for people to find and try Mid-Day Squares?
► [ 37:48 ] As someone who lives and breaths food all day, how do you re-connect with Food on a personal level?
The episode Functional Chocolate Manufacturing & Product Development (Nick Saltarelli - MDS) | FFT Podcast from the podcast EnWave Corporation has a duration of
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In today’s #FoodForThoughtPodcast Nick Saltarelli, co-founder of Mid-DaySquares talks about disrupting the status quo in the #foodmanufacturing industry. Mid-Day Squares launched in 2018 with the intention of building out their own chocolate manufacturing plant and keeping the entire manufacturing process in-house. Their chocolate bars are 100% organic, gluten-free, plant protein-packed, fiber-rich, and functional. As the founders of Mid-Day Squares like to say, "Everything A Chocolate Bar Isn't, Everything A Protein Bar Wishes It Was."
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► [ 7:10 ] Why are so many food founders scared of building and scaling in-house manufacturing?
► [ 9:25 ] How did Mid-Day Squares scale with demand in mind from manual processes to automation?
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► [ 22:37 ] Did you start at the pricepoint and move backwards or was the pricing a function of the market?
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