Your Customers Shoes cover logo

Podcast Episode 4: Identifying Your Competitive Advantage (Listening Time: 18 Minutes)

18m · Your Customers Shoes · 01 May 17:04

In this episode we figure out where your business will be strong; price, quality, etc. We look at Starbucks and Walmart as examples of companies that understand their competitive advantage and clearly communicate that value to reach their target customers.

The post Podcast Episode 4: Identifying Your Competitive Advantage (Listening Time: 18 Minutes) appeared first on Your Customer's Shoes.

The episode Podcast Episode 4: Identifying Your Competitive Advantage (Listening Time: 18 Minutes) from the podcast Your Customers Shoes has a duration of 18:03. It was first published 01 May 17:04. The cover art and the content belong to their respective owners.

More episodes from Your Customers Shoes

Podcast Episode 9: Positioning Your Brand For Success (Listening Time: 36 Minutes)

The post Podcast Episode 9: Positioning Your Brand For Success (Listening Time: 36 Minutes) appeared first on Your Customer's Shoes.

Podcast Episode 8: Creating Your Logo (Listening Time: 24 Minutes)

In this episode, we discuss how to have multiple concepts of your logo created for only $15 and I give you solid advice about creating your logo and testing it before moving forward.

The post Podcast Episode 8: Creating Your Logo (Listening Time: 24 Minutes) appeared first on Your Customer's Shoes.

Podcast Episode 7: Choosing Your Domain Name (Listening Time: 25 Minutes)

In this episode, we discuss the importance of choosing a domain name and social media channels that make it easy for your customers to find you, share your business information with their friends and more.

The post Podcast Episode 7: Choosing Your Domain Name (Listening Time: 25 Minutes) appeared first on Your Customer's Shoes.

Podcast Episode 6: Choosing Your Brand Name (Listening Time: 22 Minutes)

In this podcast episode, we go through the process of helping you to choose your brand name. We think about what we want our customers to feel and think when they hear our brand name and evaluate how the right brand name can help you to grow your brand and stand out in the crowd.

The post Podcast Episode 6: Choosing Your Brand Name (Listening Time: 22 Minutes) appeared first on Your Customer's Shoes.

Podcast Episode 5: Identifying Your Target Customers (Listening Time: 18 Minutes)

In this episode we figure out who your customers are; how old are they, where do they live, what hobbies do they have, etc. We use this information to sharpen your customer experience and understand where to connect with your customers.

The post Podcast Episode 5: Identifying Your Target Customers (Listening Time: 18 Minutes) appeared first on Your Customer's Shoes.

Every Podcast » Your Customers Shoes » Podcast Episode 4: Identifying Your Competitive Advantage (Listening Time: 18 Minutes)