Process to Profitability

In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on bringing more people into the funnel, creating compelling offers, and maximizing the average order value and lifetime value of customers. We also touch on the importance of personalizing the sales funnel and the onboarding process to increase customer satisfaction and retention. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable strategies to take your sales funnels to the next level.

Timestamps:

• [00:01:36] Meet Katy

• [00:03:16] Career evolution and iteration that leads to business ownership

• [00:13:14] The parts of a marketing funnel

• [00:15:10] Your business needs to make a profit to have an impact

• [00:20:08] Missed buying signals from potential customers

• [00:26:33] The importance of your onboarding as an extension of your funnel

• [00:28:24] Adding revenue expansion to your funnel

• [00:30:16] Ask for the sale

• [00:33:33] Funnels work for any type of business

• [00:36:30] Quick funnel fixes you can implement this week

• [00:41:29] Connect with Katy

Key Topics:

• The importance of being mission-driven and serving the right audience with excellence as a business owner

• The significance of having a strong offer that sells to the audience and the potential for unlimited success once the website is up and running

• The discussion on fixing your funnel to improve conversions and identifying leaks in the funnel

• Ideas on bringing more people into the funnel and the importance of believing in your service and creating ideal case scenarios for clients

• A successful case study of a fitness funnel that focused on a 6-week program with additional options, emphasizing thoughtful curation

• The speaker's personal journey as a business owner, navigating career decisions and their sweet spot in the online business world, specializing in funnels

• Strategies for personalizing the sales funnel and outreach, addressing potential customers' questions and concerns

• The importance of a well-designed onboarding process to support customers after the purchase and increase engagement and retention.

Resources:

• Katy’s Website

• Katy’s Instagram

• Katy’s LinkedIn

• 5 Ideas for Successful Monthly Conversion Initiatives

In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick solutions to your clients' needs. We discuss four crucial elements to remove from your website: unnecessary equipment images, standalone pricing pages, complex dropdowns in the About section, and separate FAQ pages. Instead, I suggest integrating this information where it makes the most sense, such as services and contact pages. Additionally, I stress the significance of prominently displaying your location to help potential clients easily find you, even if your business is primarily online. By implementing these changes, you can create a website that efficiently guides visitors toward booking your services.

Timestamps:

• [00:01:25] An easy-to-navigate website is essential to converting visitors into clients

• [00:02:38] What you need to remove from your website

• [00:02:44] Images of your equipment

• [00:05:23] Your Pricing/Investment page

• [00:07:17] About page drop-down links

• [00:09:58] Your FAQ page

• [00:12:51] Add your location to your website

• [00:16:31] Make a plan to take action

Key Takeaways:

• The importance of viewing your website as a strategic journey.

• Simplifying the user experience and providing quick solutions to client needs.

• Removing unnecessary equipment images from your website.

• Replacing standalone pricing pages with comprehensive service pages.

• The significance of prominently displaying your location for online and local businesses.

• Simplifying the About section by consolidating information onto a single page.

• Creating individual provider pages for team-based businesses.

• Integrating frequently asked questions (FAQs) into relevant pages.

• Using an FAQ anchor link in the footer to make FAQs easily accessible without diverting traffic from the website's strategic journey.

Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the pitfalls of unethical practices, and how to align our values with our audience when it comes to launching. From understanding the principles and emotions involved in a launch to standing out in a saturated space, we'll cover it all. So grab your favorite beverage, sit back, and get ready to learn how to build a business that not only brings in profit but also respects and nurtures your audience. Let's jump in!

Timestamps:

• [00:02:14] Meet Nikki

• [00:07:33] Launch tactics that may seem unethical

• [00:09:22] Choose your tactics based on your values and your audience

• [00:14:15] Ethical launching is good for business

• [00:17:55] How to align your launch with your business values

• [00:21:09] Common launch tactics that cause big reactions

• [00:26:25] Sales psychology in launching and marketing

• [00:27:25] Tips for planning your next launch

• [00:31:00] Connect with Nikki

Key Topics:

• Building a sustainable business requires long-term thinking and building good relationships with customers

• Unethical practices often stem from short-term thinking and the desire to make immediate sales

• Make customers feel good at every step of their journey, even if they don't buy from you immediately

• Building a high-pressure sales approach can damage your reputation

• Be honest and respectful if a potential client is not a good fit for your business

• There isn't a one-size-fits-all approach to launching

• Understanding principles and emotions involved in a launch is essential

• The importance of aligning business values with the audience when launching

• Tailor copy and messaging to the target audience, rather than blindly copying successful businesses

• Prioritize transparency, ethical practices, and delivering results to build a successful online business

Resources:

• Nikki’s Website

• Nikki’s Instagram

• Nikki’s LinkedIn

• Launch Goal Calculator

In this episode of Process to Profitability, I delve into the importance of landing pages in lead generation. I explain how landing pages differ from full websites, focusing on their ability to convert visitors into action-takers. I share strategies for optimizing landing pages, including clear headlines, compelling visuals, persuasive copy, and focused calls to action. Additionally, I discuss the common mistake of using industry jargon that doesn't resonate with the target audience and the significance of mobile responsiveness and fast loading times. Tune in to learn how to create high-converting landing pages and boost your lead generation results.

Timestamps:

[00:00:22] What is a landing page?

[00:00:57] Why landing pages are crucial for lead generation

[00:03:06] What makes a high-converting landing page?

[00:05:08] How you can evaluate and improve your landing page design

[00:07:21] The importance of mobile design for landing pages

[00:09:47] Test your landing page design and continue to optimize

[00:11:54] Create landing pages that are consistent with your overall brand

Key Takeaways:

• Importance of landing pages in lead generation

• Maximizing lead generation results through landing page design and copy

• Elements of a high converting landing page

• Language and design considerations for landing pages

• Mobile responsiveness and quick loading times to accommodate mobile users

• Testing and optimizing lead page design for the best conversion rates

Welcome to another exciting episode of "Process to Profitability." Today, I am thrilled to have Erin Ollila, an SEO website copywriter and the host of the "Top Copy to Me" podcast, joining me. In this episode, we dive deep into the fascinating world of offsite SEO and how it goes beyond just backlinks. Erin shares her insights on leveraging different platforms such as podcasts, YouTube, and more to drive traffic to your website. We also tackle the challenges of self-promotion and crafting an engaging about page. So grab your headphones, get ready to learn, and let's dive into the episode with Erin Ollila right now!

Timestamps:

• [00:01:46] Connect with Erin

• [00:04:18] How copywriting and design support each other

• [00:07:52] What is offsite SEO?

• [00:11:09] The importance of SEO for podcasters and other content creators

• [00:14:22] Start building offsite SEO with the channels you have now

• [00:17:50] How to work on your offsite SEO if you don't have a podcast

• [00:22:04] How do we bring people back to our website when they find us?

• [00:32:34] Make your website’s user experience simple and streamlined

• [00:37:07] Connect with Erin

Key Topics:

• Importance of optimizing websites for search results and conversions

• Utilizing SEO for podcasting and creating various types of content

• User navigation and clear calls to action on websites

• The value of creating show notes and backlinks for guesting on podcasts

• Guiding website visitors and addressing their psychographics and emotional temperament

• Offsite SEO strategies beyond backlinks and attracting visitors from other platforms

• Overcoming self-promotion struggles and effectively promoting oneself

• Using podcasting to drive traffic and build SEO efforts.

Resources:

• Erin’s Website

• Talk Copy to Me Podcast

• Erin’s Instagram

In this episode of "Process to Profitability," we're diving deep into the world of on-page SEO and how it can skyrocket your website's search engine rankings. We all know that being found on Google is crucial for attracting the right clients, and I’m going to share my strategies on optimizing your website's SEO to increase visibility and drive organic traffic. Plus, I'll be discussing the long-term benefits of SEO and how it can help establish you as an authority in your industry. Get ready to take your online presence to the next level.

Timestamps:

• [00:00:35] What is on-page SEO and why does it matter?

• [00:02:04] Why on-page SEO is important for your search engine ranking

• [00:03:21] SEO is a long-term strategy

• [00:04:50] Keyword and audience research

• [00:07:54] Create SEO optimized content

• [00:10:49] Optimizing the page descriptions and meta-data of your site

• [00:12:32] Search engine ranking also depends on user experience

• [00:14:18] Get a professional website before starting major SEO efforts

• [00:15:26] The Website Design VIP Experience includes SEO research and optimization

Key Takeaways:

• What is on-page SEO and why does it matter?

• Why on-page SEO is important for your search engine ranking

• SEO is a long-term strategy

• Keyword and audience research

• Creating SEO optimized content through blogging

• Optimizing the page descriptions and meta-data of your site

• Creating a great user experience

Welcome back to "Process to Profitability." In this episode, I had the pleasure of chatting with Ivana Brutenic, a renowned LinkedIn architect and soft sales expert. We tackled the common challenge of using LinkedIn for sales without being perceived as spammy or irrelevant. Ivana shared her unique approach to using this powerful platform for connecting with the right people, building relationships, and ultimately converting them into clients. Whether you're a creative CEO looking to grow your service-based business or simply interested in optimizing your LinkedIn profile, this episode is packed with valuable insights and practical tips. So grab your coffee, tune in, and let's dive into the process of turning LinkedIn into a profitability powerhouse.

Timestamps:

• [00:02:05] Meet Ivana

• [00:05:04] Using soft sales on LinkedIn and how it's different from other approaches

• [00:09:59] What you need to have in your business before selling on LinkedIn

• [00:14:26] Choose your client avatar and call to action

• [00:16:57] Create your content strategy

• [00:17:39] Create your outreach strategy with a simple lead magnet

• [00:22:35] Use your headline to communicate your solution

• [00:23:31] When should you start to see results from selling on LinkedIn?

• [00:26:48] Don't underestimate the power of selling on LinkedIn

• [00:28:53] Connect with Ivana

Key Topics:

• Soft sales strategy to build relationships and convert clients

• Setting up a LinkedIn profile for success

• Research and engagement before sending pitches

• Combining content creation and outreach for effective results

• The importance of persistence and starting on LinkedIn

• Leveraging LinkedIn for B2B sales and meaningful connections

• Designing lead magnets to generate conversations with potential clients

• Realistic expectations and long-term thinking for success on LinkedIn

• Optimizing your LinkedIn profile and actively engaging with others

Resources:

• Ivana’s Website

• Ivana’s LinkedIn

In today's episode, we're diving into the importance of websites in your marketing funnel and how they can convert your ideal clients into loyal customers. No matter where you do most of your marketing, whether it's on social media, through webinars, or even through referrals, your website acts as the central hub where potential clients go to learn more about you, your services, and how they can work with you. I'll be sharing why your website plays a crucial role in attracting and converting the right fit leads, and how you can optimize your site to maximize your business's growth. Join me as we uncover the strategies and processes that can help you turn your website into a powerful tool for profitability.

Timestamps:

[00:00:47] Why your website is key to converting new clients, no matter where you focus your marketing efforts

[00:03:13] Your website gets you found by right-fit leads

[00:03:52] Your website is the first impression you make to potential clients

[00:04:48] Your website is where people move forward with getting on your client calendar

[00:06:20] Your marketing budget needs to include a strategic, welcoming website

Key Takeaways:

• Website as a conversion tool for right fit leads

• Role of a Website in Attracting Clients

• Importance of a trustworthy and updated website

• Addressing client needs quickly and efficiently

• Getting in front of the right people through SEO

• Website serving as a representation of the business brand and personality

• Steps to move visitors towards working with the business

• Reducing friction in the booking process

• Establishing expertise and thought leadership

• Welcoming presence that builds trust and authority

• Converting right fit leads faster and growing the business

In today's episode of Process to Profitability, I had the pleasure of talking with Rachael Cumberland-Dodd about the power of conversations and how they can lead to incredible opportunities, collaborations, and referrals. Rachael emphasizes the significance of actively scheduling time for marketing activities and making meaningful connections. We discuss the importance of being genuine, treating online interactions the same as offline relationships, and having both instinct and strategy in networking. Rachael shares her insights on developing a unique point of view, identifying like-minded individuals, and reaching out to people every day. We also explore the value of clarifying our intentions and creating connections with those who share our philosophy and values. Listen in as we dive into the art of conversation and how it can transform the way we approach marketing and business growth.

Timestamps:

• [00:02:22] Meet Rachael

• [00:04:48] Conversation is the missing link in business today

• [00:08:02] Setting your intentions for connecting with people

• [00:10:33] The value of good conversations

• [00:12:49] The importance of having a point of view

• [00:16:34] Choosing the right people to connect with

• [00:19:35] How to reach out to people you want to connect with

• [00:22:04] Nurturing the relationships that you've built

• [00:26:31] Building connections is a long-term strategy

• [00:28:22] Diving deeper and listening to your intuition

• [00:30:20] Connect with Rachael

Key Topics:

• Actively schedule time for marketing activities and make genuine connections

• Treat online interactions the same as offline relationships, be thoughtful and genuine

• Be a gardener and farmer, scatter seeds in conversations and connections

• Focus on quality connections and conversations, not just numbers and metrics

• Develop a unique point of view to stand out and attract attention in marketing

• Identify people who share your philosophy, approach, or values for collaborations

• Bring back the art of conversation and connection in the online business space

• Clarify your intention and goals in conversations for effective and meaningful connections

Resources:

• Rachael’s Website

• Rachael’s LinkedIn

In this episode of Process to Profitability, I dive into the topic of building trust and generating leads through content marketing. I discuss why businesses may be resistant to content marketing, emphasizing that it is a long-term strategy with lasting impact. I highlight the importance of bringing people to your website through content marketing, where you have control over what you present and cover. I also explore how content marketing builds relationships, educates your audience, and positions you as an authority. I dispel the myth that content marketing has to be lengthy and provide tips on creating compelling and valuable content. Overall, this episode provides insights and strategies to leverage content marketing for lead generation and business growth.

Timestamps:

[00:00:22] Why many business owners are resistant to Content Marketing

[00:01:51] The benefits of Content Marketing for lead generation

[00:04:08] How to use Content Marketing in your own business

[00:05:09] Choosing your Content Marketing platform

[00:07:52] Choose the content you want to create

[00:08:54] Using AI to help with content research

[00:11:03] Nurturing leads through your content

[00:13:32] Showcase your work and social proof

Key Takeaways:

• Why people are resistant to content marketing

• The long-term strategy of content marketing

• How content marketing drives people to your website

• Building relationships and trust through content marketing

• Positioning yourself as an authority through content marketing

• The benefits of longer-form content in content marketing

• The importance of answering people's questions in content marketing

• Different types of content to use in content marketing (blogs, videos, podcasts)

• Using show notes and transcripts to optimize content for SEO

• Choosing the right type of content for your audience

• Making content compelling and valuable

• Writing engaging and authentic content

• Using AI to generate topic ideas for content marketing