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Mindset for Marketing
by Anirban & FriendsWe talk about ideas and approaches that help marketing of brands to help creators / entrepreneurs achieve excellence, success of projects & growth for businesses.
Copyright: © 2023 Mindset for Marketing
Episodes
The Empathy Way of Marketing
11m · PublishedMarketing is often misconstrued as promoting a brand, especially among the startup community. If you think marketing is all about spending money around a brand story, then we have much to discuss. This episode is likely to be a important step for you to learn that BEST MARKETING is about when you are STOPPING TO SPEND on a brand. Iconic brands like Apple, Dove, Dettol learnt that LESS IS MORE before they became famous. But that involves a vital first step called EMPATHY for you to start to understand what marketing truly is. Give a listen and you will not regret it.
Decision To Help Thrive During Tough Times - Interview with Guest Prabhu
19m · PublishedIt is a continuation of the episode 3 theme where we bring in a guest, Prabhu, the owner of Sparklework Films ( https://www.facebook.com/sparkleworkfilms ), to discuss the theme and how he has brought it alive in his own business and life, along with this lovely wife and business partner, Manika.
Decisions To Help Thrive During Difficult Times
18m · PublishedThis episode was recorded during Covid and we spoke essentially about talent being the real asset of any company to tide over tough times. To see people as essential to business, as assets & not as variables. There are too many examples of retrenchment especially during balance sheet announcement or any sign of rough weather. That shows business are not being built for the long term & is definitely not great for brand love & trust. We also had a wonderful conversation with Sparklework Films ( https://www.facebook.com/sparkleworkfilms ) owner Prabhu & how empathy during these times takes the business further. He pointed out that the talent in your team are the true asset of the company.
We Need Our 'Grounding' To Thrive At These Times
11m · PublishedWe delve deeper into aspects of our own persona to strengthen our game at these times. We examine aspects of our own thinking that can, in a matter of moments, change the outcome of our endeavors and give us breakthroughs that are unlikely with blinder's of our handicap on.
My dear friend, Sharmishtha, who runs a program called Abundant Happiness, has graciously partnered me in this episode.
Certainty in uncertainty - some simple clues to help get you back to your 'A' game
6m · PublishedThese are tough and uncertain times. You are having to walk through fire. To play the tough game successfully you need handy tools that can guide you through these times. The answers are not very far from you. You just need different eyes to look at them.
Mindset for Marketing has 5 episodes in total of non- explicit content. Total playtime is 1:07:53. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on February 27th, 2024 01:33.