Samuel and Robert get into their best tips for customer retention.

###Notes

Thanks Boston Buyer and P_Schadt

Our first Mailbag question is answered. Thanks Fares Ghandour.

Kathy Sierra spoke a few times at Business of Software.

Samuel bought a car.

We have an episode about surveys where we explain Porkchop Downs.

Garrett Dimon's article on understanding cancellations.

Behind the Cloud by Marc Benioff of Salesforce.com.

Brennan Dunn and Planscope.io. Brennan also has a great book Double Your Freelancing Rate.

Paul Graham's Do Things That Don't Scale

Samuel and Robert get into the best ways and methods to use Social Proof in your product.

Robert Cialdini wrote a great book called Influence that you should read. Robert mistakenly called it ‘Persuasion’ which is a bit more Jane Austen.

Sam Solomon's social sharing experiment.

Jesse Mecham has awesome budget software that Robert uses, YouNeedABudget.

Ramit Sethi wrote I Will Teach You To Be Rich and spoke at the first MicroConf.

Take Samuel's explanations of phrase origins with a grain of salt.

Corbett Barr from The Fizzle and getting started with social proof and credibility.

Rand Fishkin is awesome. Check him out more over at Moz.

Ruben Gamez created and runs Bidsketch which helps anyone that needs to create proposals.

Buffer helps you share on social media platforms.

Robert and Samuel share their top 10 tips and mistakes for designing a successful signup page.

Patrick McKenzie and read more on submit buttons just do a find on the page for "Submit".

The Red Violin and Planet Money - Is A Stradivarius Just A Violin? and the Stradivarius.

Ramit Sethi wrote I Will Teach You To Be Rich and spoke at the first MicroConf.

"Get them to where they can picture an improved version of themselves." - Samuel

Alan Watts, the infamous whats-his-name.

Teach yourself the difference between Limbo and Purgatory.

alexdesigns, Mr. Alex Harris has an awesome video podcast Marketing Optimization.

Thanks for the review, Mr. Ryan Gum who has a cool blog on startup marketing.

Checkout Ruben Gamez's Bidsketch if you find yourself creating proposals for clients.

Robert and Samuel go deep on how you can use surveys including tools, questions, biases, and sampling.

Our top tools:

1. Qualaroo

2. Survey Monkey

3. Wufoo

Samuel eventually rediscovered Microsoft Frontpage.

How do you pronounce Likert Scale?

Don Norman — The Design of Everyday Things

Rodeo Austin — Porkchop Downs

Peter Drucker — The Essential Drucker

Shooting fish in a barrel

Selection Bias

Outback Steakhouse sucks, but blooming onions are delicious.

Hipmunk travel.

Garrett Dimon -- Understanding Cancelations

Lincoln Murphy has great insights on customer success and SaaS.

Chris Dixon and rejection.

Conversion Rate Experts AND Sean Ellis -- "Golden Questions" that reveal exactly why your visitors aren't converting

The Net Promoter Score is controversial.

Bob E. Hayes -- Measuring Customer Satisfaction

Robert interviews Samuel about his recent car purchase in JTBD switch interview format. The switch interview ends and we turn to integrating around the interview results.

3 of 3.

Robert interviews Samuel about his recent car purchase in JTBD switch interview format.

2 of 3.

Robert interviews Samuel about his recent car purchase in JTBD switch interview format.

1 of 3.

The problem you want to solve might have a solution you don't expect at all.

Robert and Samuel get into Jobs to be Done Switch Interviews and how they compare with Customer Development.

Chris Spiek & Bob Moesta have a JTBD Udemy course and a podcast.

Patrick Vlaskovits and Brant Cooper wrote The Entrepreneur's Guide To Customer Development

Steve Blank wrote an updated version of the Four Steps. Check out The Startup Owner's Manual

Our friend Rob Walling founded Drip and we talked about his move up market in email.

WE MENTION Fake Grimlock. HIM GOOD.

Shots fired at The Fizzle Show. Hi, Chase Reeves!

Integrating Around The Job-To-Be-Done by Clayton M. Christensen has since been read and enjoyed by Robert. Highly recommended.

Thanks to our sponsor, UserOnboard.