UI Breakfast: UI/UX Design and Product Strategy
by Jane PortmanJoin us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.
Copyright: © UI Breakfast by Jane Portman
Episodes
Episode 6: Running a Successful Outreach Campaign
1h 10m · PublishedToday Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques!
Show Notes
- The Brain Audit by Sean D'Souza
- Built With — shows what instruments sites use for shopping carts, analytics, hosting and many more
- Nerdy Data — a similar tool, lets you search the source of websites for things that normal search engines would miss. You can search for chunks of javascript, CSS, HTML elements, etc.
- Email Hunter — email address finder
- Yesware Email Tracking — with this Gmail plugin, see who opens your emails and clicks on your links
- Quickmail — software for sending personalized cold emails
- Buzzstream — professional outreach software
Episode 5: Choosing the Right Words
49m · PublishedIn this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page.
Show Notes
- Just F... Ship It by Amy Hoy with Alex Hillman, where they teach to make products crispy, not soggy
- Amy Hoy talking about Sales Safari at La Conf Paris 2013
- Getting Started with Fancy Hands by Kai Davis
- The Traffic Manual by Kai Davis
- Traffic Powerup by Kai Davis
- The best book on writing long-form sales copy: The Brain Audit by Sean D'Souza
- Good example of intricate premium language & positioning: Bounce Exchange
- Good example of a smart naming pattern: Double Your Dating by David DeAngelo
- The UI Audit by Jane Portman
Episode 4: Choosing the Right Audience
45m · PublishedToday we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.
- Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
- Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
- Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
- Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
- Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
- Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
- Authority by Nathan Barry (guides you through the actual writing process)
- 30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
- Kai's new book: The Traffic Manual
- Jane's new book: The UI Audit
Episode 3: Introducing Kai Davis
48m · PublishedIn this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as the outreach consultant. Kai also shares his product aspirations and gives us an overview of his current projects.
- Kai's website: doubleyouraudience.com
- 30x500 Academy by Amy Hoy and Alex Hillman (helped Kai a lot to nail his positioning)
- Kai's new book — a guide to getting more traffic for your digital products, apps, and services: The Traffic Manual
- Kai's book on cold email outreach: The Outreach Blueprint
- The upcoming book by the Productized Consulting Roundtable: The Independent Consulting Manual
- Special free goodies from Kai Davis — exclusively for our listeners!
Episode 2: Matthew Lehner
28m · PublishedThis time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.
Episode 1: Dennis Field
42m · PublishedIn this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.
UI Breakfast: UI/UX Design and Product Strategy has 346 episodes in total of non- explicit content. Total playtime is 237:43:17. The language of the podcast is English. This podcast has been added on August 16th 2022. It might contain more episodes than the ones shown here. It was last updated on May 27th, 2024 19:11.