Actionable Marketing Podcast

Is your company looking for ways to cut costs? Whenever there’s a steep economic downturn, marketers’ budgets tend to suffer. To survive, learn to do more with less.

Today’s guest is Naira Perez from SpringHill Digital. She describes how to maximize marketing results with a minimal budget. Bigger budgets do not mean better results.

Some of the highlights of the show include:

• Why? Company isn’t doing well and economic environment is in downturn
• Communicate Bottom Line: Convince company that cutting marketing costs more
• Cost vs. Resource Center: Marketing can adapt to changing consumer behaviors
• Bigger Budgets: Does lack of budget inhibit marketers’ success?
• Audience Acquisition: Who are you talking to, and what are you telling them?
• What can you get for less? Consider existing clients and user-generated content
• Outsource: Need to do same amount of work with fewer people, hire freelancers
• Resources: Prioritize people over software due to irreplaceable knowledge/value
• Research and Reflect: Look at yourself and company—what can be done better?
• Recommendations: Find low-cost, high-impact tactics to prioritize opportunities

Links:

• Naira Perez on LinkedIn
• SpringHill Digital
• Quora
• CoSchedule

How can a startup's revenue double in six months? By creating content that's authentic and based on personal experience. Authenticity isn’t just a marketing buzzword. 

Today’s guest is Jason Quey from Growth Ramp. He provides guidance on how to infuse authenticity into content marketing because it’s easier said than done.

Some of the highlights of the show include:

• Mission: Assist 1,000 entrepreneurs go from idea to scale to get 1,000 customers
• What is authenticity in marketing? Advertising equals salesmanship times print
• Cite own experience or duplicate others’ research by borrowing credibility
• What is your value proposition? Unique selling proposition?
• Problems and Solutions: Talk to customers to understand outcomes to achieve
• Brand Messaging: Customers talk about the same problem using different words
• Experience: Bring own ideas, values, and language that others easily understand
• Teardown Analysis: Create content authenticate to you that’s valuable to others
• Prioritize content creation for buyer types (most aware, product aware, solution aware, problem aware, and unaware customers)

Links:

• Free 14-day Product Marketing Email Course
• Jason Quey
• Growth Ramp
• 1000 True Fans by Kevin Kelly
• John E. Kennedy
• Rosser Reeves
• Claude Hopkins
• David Ogilvy
• Blake Mycoskie (TOMS)
• Decibite
• Hiten Shah (KISSmetrics)
• Eugene Schwartz
• Hootsuite
• GoDaddy
• CoSchedule

Do you need a prescription for fixing what’s wrong with marketing in the manufacturing space? It’s not a dose of flashy trends or tactics, but philosophical and foundational ways of thinking differently.

Today’s guest is James Soto from Industrial Strength Marketing, an agency dedicated to helping industrial manufacturers make marketing the strength of their business to meet customers’ needs.

Some of the highlights of the show include:

• Family Business: Manufacturing experience through analog, digital, cell transition
• Bluetooth Backbone: Visual reality momentum on standards and sources
• Promise to practice being better marketers and sellers of products and services
• Critical Component: Make way of living life and doing business obsolete
• Top Tenets: Change, plan, communicate, respond, and measure success
• Marketers’ Mindset: Change should not mean doing, making, or writing stuff
• Clarity: Who are we? Where’re we going? How do we get there?
• Communication: Persistently create engaging, useful, and actionable content
• Excellence in Execution: Being who you are and being the industrial-est
• Marketing Readiness Assessment: What should be the next steps?

Links:

• James Soto on LinkedIn
• Industrial Strength Marketing
• Get Marketing Ready
• Harvard Business Review
• Elon Musk of SpaceX
• CoSchedule