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Marketing, Optimized

by Jeaneen Bengtson

Marketing, Optimized is a podcast for every marketer - seasoned and entry-level professionals; leaders of large teams, and the one-person show. In the Marketing, Optimized podcast, you’ll learn strategies, tips, techniques, and tools that will help you get the most out of your workday.

Episodes

S1, E6: Getting Your Priorities Straight

46m · Published 17 Jan 20:39

For most marketers, it seems like the list of projects and tasks to complete is never-ending. And, you aren't wrong. But there is a better way to prioritize and manage your time. In today's episode our guest co-host, Nicole Watson, is diving deep into the not-so-sexy, but oddly interesting world of prioritization using the Eisenhower Matrix. LEARN MORE: https://www.nicolewatson.net/blog/the-art-of-priority-juggling MATRIX VISUAL: https://www.ntaskmanager.com/blog/eisenhower-matrix/ ---- Guest Host: Nicole Watson WEBSITE: https://www.nicolewatson.net/ SOCIAL: https://www.linkedin.com/in/nicolecwatson/ ---- CONNECT WITH ME: https://www.linkedin.com/in/jeaneenbengtson/ WEBSITE: https://www.jeaneenbengtson.com/marketing-optimized-podcast GET IN TOUCH: [email protected]

S1, E5: Creating a 30/60/90-Day Plan

19m · Published 18 Sep 13:11

The job market is tough right now, we’re in the middle of a pandemic that has changed everything. Whether you’re currently employed and looking for more stability or are one of the millions who have been impacted COVID-19 layoffs, you know that scoring that initial interview is difficult and when you do get it, you have to bring everything to the table.

In this episode, you’ll learn how to build a custom 30/60/90-Day Plan to share with a potential employer that will give you a competitive edge.

Download the free 30/60/90-Day Plan template and get started.

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Have something to say about this week's episode? Drop me a line on my website | JeaneenBengtson.com

Join the discussion on Facebook | Facebook.com/groups/marketingoptimized

Follow us on Instagram | @marketing.optimized

Get the latest on LinkedIn | Linkedin.com/company/marketing-optimized

Connect with me on LinkedIn | Linkedin.com/in/JeaneenBengtson

S1, E4: Copywriting for Marketers - Part II

14m · Published 11 Sep 14:00

Creative writing is not just a class you are forced to take in college. It’s a huge part of marketing. What you say and how you say it can be the difference between a successful campaign and one that never gets traction.

In this two-part series, I’m sharing some tips, strategies, and exercises that will help you become a more confident copywriter.

In this episode, I'm sharing hands-on exercises to get your creativity flowing and tips for writing for conversions.

LISTEN TO PART I HERE

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Found this episode helpful? Share, subscribe, and review.

Have something to say about this week's episode? Drop me a line on my website | JeaneenBengtson.com

Join the discussion on Facebook | Facebook.com/groups/marketingoptimized

Follow us on Instagram | @marketing.optimized

Get the latest on LinkedIn | Linkedin.com/company/marketing-optimized

Connect with me on LinkedIn | Linkedin.com/in/JeaneenBengtson

S1, E3: Copywriting for Marketers - Part I

8m · Published 04 Sep 13:33

In this two-part series, I’m sharing some tips, strategies, and exercises that will help you become a more confident copywriter.

First up, let’s get into the right frame of mind before we put pen to paper.

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Found this episode helpful? Share, subscribe, and review.

Have something to say about this week's episode? Drop me a line on my website | JeaneenBengtson.com

Join the discussion on Facebook | Facebook.com/groups/marketingoptimized

Follow us on Instagram | @marketing.optimized

Get the latest on LinkedIn | Linkedin.com/company/marketing-optimized

Connect with me on LinkedIn | Linkedin.com/in/JeaneenBengtson

S1, E2: Free Marketing Tools Round-Up

10m · Published 28 Aug 12:18

As you have probably figured out by now, marketing professionals are expected to wear a lot of hats. One day you might need to adjust code, the next day you may be designing a display ad, and tomorrow you could be writing headlines for an upcoming campaign. It's one of the best and most challenging parts of the gig.

But... we can't be experts in all things, and that is when we rely on tools. Today, we cover some free tools that will help you with graphic design, photography, project management, copywriting, and SEO.

S1, E1: The Marketing Brief

10m · Published 21 Aug 12:00

If you've ever created or worked on a marketing campaign that got so far off track that you don't even remember why you started, this episode is for you. I'm sharing one of my all-time favorite tools in my marketing toolbox - a marketing brief. It will change your life. Ok, maybe your 9-5 life.

In this quick 10-minute episode, you'll learn how to execute a marketing brief that will not only promote team collaboration and alignment but also bring clarity and accountability to your marketing projects.

EPISODE RESOURCE | Download a free marketing brief template here: https://bit.ly/31gShV9

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Have something to say about this week's episode? Let's talk.

Join the discussion on Facebook | facebook.com/groups/marketingoptimized

Connect with me on LinkedIn | Jeaneen Bengtson

Introducing the Marketing, Optimized Podcast

45s · Published 12 Aug 13:09

Marketing, Optimized has 7 episodes in total of non- explicit content. Total playtime is 1:50:53. The language of the podcast is English. This podcast has been added on November 20th 2022. It might contain more episodes than the ones shown here. It was last updated on March 27th, 2024 11:42.