AEC Marketeer

In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance. Marci D. Thompson, DES| Interim Chief Executive Officer/ CSO, SMPS Interim Chief Executive Officer/CSO for the Society for Marketing Professional Services (SMPS HQ). A forward-thinker, Marci leads the strategic direction for growth, engagement, publications, and training for the Society. Marci is the Publisher of the award-winning Marketer journal; she is also a contributing writer for trade publications and a two- time book author. Linkedin: https://www.linkedin.com/in/marci-thompson/

In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. He talks about initiating a neurodiversity employee resource group in the Americas, inspired by his university diagnosis, which helped improve his academic performance. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation. It covers the benefits of simple adjustments like alternative communication methods and accessible formats, and suggests practical inclusivity strategies like noise-canceling headphones for remote workers, flexible work environments, and tailored support. Richard has 17 years of Engineering Design experience including as a multidisciplinary project manager before joining AtkinsRéalis as a senior project manager. Over his career Richard has helped deliver projects in his native UK, the Far East, Middle East and North America. Richard understands the strengths that his Dyslexia brings him and tries to use those as an advantage for the projects he is helping deliver. Richard's LinkedIn: https://www.linkedin.com/in/richardtregaskes/ Office Design for Neurodiversity: https://www.atkinsrealis.com/en/engineering-better-future/beyond-engineering/nurturing-neurodiversity

This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Kristen shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the importance of adaptability, defined roles, and striking a balance between inflexibility and flexibility. Join us as we dig into the importance of authentic client connections, the common pitfalls to steer clear of, and the intertwined responsibilities of leadership, business development, and marketing teams in creating and maintaining a successful pursuit process. Krystn Maycomber believes there's magic in disrupting the ordinary and she thrives on challenging the status quo. She has more than 20 years of experience in the marketing + proposal profession, including 17 years in the corporate world building and leading high-performing teams for global AEC firms across the country. She has trained thousands of leaders, project managers, marketers, and SMEs on proposal + marketing best practices. Three years ago, she left the corporate world to follow her long-time dream to start her own business, Summit Strategy. Today, Summit is a game-changing integrated marketing + proposal consulting firm instrumental in helping B2G + B2B organizations achieve their goals through strategic planning, branding, proposal development, and training. LinkedIn: https://www.linkedin.com/in/krystnmacomber/ Website: https://www.summitstrategywins.com/

In this episode Dr. Tullio Rossi explains how he uses animated videos to convey complex information in a simple and approachable way. While Tullio primarily works with scientists, the principles of communicating complex projects are what the A/E/C and scientific communities share. Dr. Tullio Rossi is an award-winning science communicator, marine biologist and graphic designer. As founder of the agency "Animate Your Science", he helps STEM professionals tell their story to the world. His engaging video animations and eye-catching graphics make science and engineering understandable for everyone, reaching millions of people around the world, to create a real-life impact. Website: animateyour.science Workshops and learning opportunities: https://www.animateyour.science/training

In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation. About today's guests: Mehdi Nourbakhsh, Ph.D., is an author, speaker, and CEO of YegaTech, a technology consulting company in the AEC industry.With a decade of experience in the research and development of innovative AI solutions in the AEC and manufacturing industry at YegaTech, Autodesk, and GeorgiaTech, Mehdi brings a unique perspective to this space. He has developed several AI solutions that are used by tens of thousands of AEC and manufacturing professionals every day, has filed seven US patents on the use of artificial intelligence in the AEC and manufacturing industries, and served as a member of the technical advisory committee of the Center of Integrated Facility Engineering at Stanford University. In his new book written for AEC innovators and professionals, "Augment It: How Architecture, Engineering, and Construction Leaders Leverage Data and Artificial Intelligence to Build a Sustainable Future," Mehdi explains how AEC leaders can invent, innovate, and augment their capabilities using AI. *Andy McCune *began his career in the consulting engineering industry in 1987 as a graduate engineer. Through the years, he has filled various roles; from project engineer to project manager to group manager to region manager, market segment manager, Chief Operating Officer and now Chief Executive Officer and Chairman of the Board for Wade Trim. These roles have given him the opportunity to work with a wide variety of clients including municipalities, utility authorities, departments of transportation, industrial and commercial entities, energy companies and many more. Andy draws from his 37 years of experience to guide the firm’s strategic focus and business performance. He is invested in continued development of the organization’s ability to be the best team in the business and to maintain a deep technical bench. Links: YegaTech: https://yegatech.com/free-resources/ Wade Trim: https://www.wadetrim.com//

This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".

I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing! In this episode I cover the two building blocks for building relationships and improving communication - mirroring and labeling. Link to book: https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr11?crid=SW75YBEQRXVL&keywords=never+split+the+difference+chris+voss&qid=1707326308&sprefix=never+spl%2Caps%2C172&sr=8-1

Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience. Now, Ben has some serious wisdom to share. He's a firm believer in getting the copywriter involved right from the start. Why? Because thoughtful copy can guide the entire design process and make sure your website speaks directly to your audience. So, if you want your website to not just look amazing, but really hit the mark in delivering your message, stick around. About Ben: Ben Culbreth is a freelance copywriter and content strategist who partners with corporate clients and news publications. He also works with organizations to develop content marketing strategies. Prior to starting his business, Ben held roles in voluntary benefits sales and marketing and non-profit advocacy. Ben's LinkedIn: https://www.linkedin.com/in/benjaminculbreth/ Website: www.benjaminculbreth.com

In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even! About Julie: Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good design. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. She and her team support 100+ pursuits a year and have worked with over 250 owner agencies and AEC firms across the country on projects across the globe. Through these efforts, Shaffer Creative has helped firms shape their identities, craft impactful marketing campaigns, and empower teams to make the most of their marketing efforts. Website: https://shaffercreative.com/

A little note from me to you this New Year's.