ActiveGrowth Podcast - Digital Marketing for Self Made Entrepreneurs

Things are changing, mostly for the worse. But what can we do, as entrepreneurs, to keep the economy going and to step in with services, products and solutions where new needs arise? Times of change are always difficult, but they're also always times of great opportunity. In this episode, we discuss what such opportunities are and where entrepreneurs can step up and do their part.

Blog post: https://activegrowth.com/crisis-opportunities/

Links & resources: https://activegrowth.com/recession-proof-strategies/

Why do some businesses fold immediately when there's economic trouble, while others sail through seemingly unharmed? What strategies can entrepreneurs employ in these times of uncertainty, to not only make it through but even gain an advantage? In this episode, Shane Melaugh and Oliver Cowlishaw explore these topics.

Counterintuitively, a crisis like the one we find ourselves in is the perfect time to invest in yourself and double down on your good habits.

In this episode we take a deep dive into what entrepreneurs can do right now, to take care of their "basics", become more focused and more capable, and ultimately not only survive but thrive in difficult times.

Links and resources: https://activegrowth.com/personal-strength/

Article and resources: https://activegrowth.com/covid-intervention/

Timestamps:

00:33 - My experience building a business during a recession.
02:40 - Prepare to get uncomfortable. And make it count.
06:19 - Use strategic pessimisim & raise your standards when evaluating new business ideas.
09:49 - The opportunities lie in counter-intuitive action.
12:59 - Now is the time to do "local good".
16:42 - My filter bubble has been doing great. Yours?

Article with resources and links: https://activegrowth.com/covid-intervention/

Timestamps:

00:48 - Who this is made for.
04:15 - Calculate your "runway score".
08:41 - If you have a high runway score: play the long game.
13:06 - If you have a low runway score: ​what tradeoffs to make.
17:19 - Identify & take action on leverage points in your business.
21:04 - 80/20 your offers for a time of crisis.
22:33 - How to online-ify an offline business.

What is ethical in marketing? Are you scamming your customers if you use a pre-recorded webinar? Is it mean to use pop-ups all over your website? What's the deal with selling products that aren't even ready yet? What does it mean to be ethical? Find the answers in this episode! 

Show notes: https://activegrowth.com/ethical

We're here with another episode on SEO: the dreaded topic we like to avoid like the plague. Our guest today, Matt Diggity, founder of the SEO conference in Chiang Mai and many SEO agencies, is giving you a crash-course today on how to do SEO without spending too much time learning, guessing, and failing. Listen to his step-by-step guide you can follow immediately to boost your website's traffic, attracting people that are actually ready to purchase rather than just surfing the web out of boredom. 

Find the show notes at activegrowth.com/seomatt

You created an exceptional course, but it won't sell. You most likely got your marketing all wrong. And what's worse is that you market it in ways that are costing you way more money than it should. 

Tom Libelt is here to tell us how to market an online course the right way and close more clients while keeping your money in your pocket. 

Find the shownotes to this episode at activegrowth.com/sellyourcourse

Are you still in bed at 6 a.m.? The most hardcore entrepreneurs are already at the gym by 5.

Or that's what they say. Should you follow their advice? What's the truth behind waking up early and starting your day before the sun comes up?

In this episode, we'll discuss why waking up early might be the most harmful advice entrepreneurs follow, and why sleep is way more important that you might think.

Get the shownotes from https://activegrowth.com/sleep

Did you know that most of our purchase decisions are made based on recommendations we get from happy customers? Think of the last book you read, the movie you watched or the hotel you stayed in. You can promote your business as much as you want, but nothing beats the power of a recommendation.

The best part: you can (and should) take advantage of this.

We invited Raúl Galera from ReferralCandy to tell us how to do it, what makes a referral program successful, what works best in your specific case and how to do it on a low budget. 

Find the show notes at: https://activegrowth.com/candy