Amtower Off-Center

This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional. Topics discussed include: Why did you write Hard Talk? Who is the audience Dealing with unexpected situations that can impact a company's reputation Lessons learned from the front lines of MarCom in the government market Advice for would-be authors

This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune of RSM Federal for a wide ranging discussion on branding and marketingin GovCon. Topics include: Defining your market niche Being able to enunciate your market position in 90 seconds or less Why your capabilities statement is not etched in stone The power of social media in GovCon Staying on the radar

This week on Amtower Off Center, host Mark Amtower is joined by Kevin Plexico, senior vice president of Information Solutions at Deltek, to discuss the latest Clarity Study. Clarity is Deltek's annual study on trends and contractors perspectives of the government market. Topics discussed include: Companies attitudes and mindsets toward the government market How this impacts their various internal functional areas The differences in government spending of=ver the past few years How DEI is impacting the market Potential changes in the 8(a) program The large opportunities, Alliant 3, OASIS+, SEWP VI and other large contracts impacting the flow of business opportunities  

This week on Amtower Off Center, host Mark Amtower is joined by Lee Frederiksen of Hinge Marketing to discuss Lee's new book, The Visible Expert Revolution. Topics discussed include: What is a visible expert The value of visible experts to a company Steps to become a visible expert Five styles of visible experts

This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market. Topics revolved around strategies for small business growth, including: understanding and controlling how your company is perceived in the market using data to assess market demand for what you do differentiating and carving out a niche focusing your limited resources for the best ROI reevaluating annually to determine if you need to pivot to grow

This week on Amtower Off Center, host Mark Amtower is joined by contracts guru Larry Allen, to discuss the current GovCon landscape. Topics include: Three GSA audit issues to watch out for End of FY spending and the possibility of a shutdown at the beginning of FY 24 GSA OASIS+ RFP hitting the street and Alliant 3 RFP due out in Q1 24 Is POLARIS dead? Will SEWP VII expand in scope? Q4 marketing and outreach to ensure your pipeline stays full.

This week on Amtower Off Center, host Mark Amtower is joined by contracts guru Larry Allen, to discuss the current GovCon landscape. Topics include: Three GSA audit issues to watch out for End of FY spending and the possibility of a shutdown at the beginning of FY 24 GSA OASIS+ RFP hitting the street and Alliant 3 RFP due out in Q1 24 Is POLARIS dead? Will SEWP VII expand in scope? Q4 marketing and outreach to ensure your pipeline stays full.

Digital marketing pioneer and Evalueserve Vice President Geoff Livingston, joins host Mark Amtower on this week's Amtower Off Center to discuss artificial intelligence and ChatGPT.

Hansang Bae, Public Sector chief technologist for Zscaler, joins host Mark Amtower on this week's Amtower Off Center to discuss zero trust, and why its adoption has been so slow.

GovCon guru and attorney Alan Chvotkin, partner at Nichols Liu, joins host Mark Amtower on this week's Amtower Off Center to share his key rules of government contracting.