Apartments on the Go Podcast

“Self-guided touring is a people and process problem, not a technology problem…. and realistically we are probably a few years away from this feeling good to a renter, but we know that renters want this option”

We are joined in today’s episode by digital branding expert and visualization strategist Brent Steiner of Engrain! Sight maps, self-guided tours and the tech around these products have skyrocketed in popularity within the past few years and our industry has a huge need for even more innovation in this space. What’s going to happen in the next few years, how will these products and operators evolve? Find out in Brent’s episode, listen now!

Connect with Brent and Engrain:
[email protected]
https://engrain.com/sightmap/

Have you considered allowing residents to home-share? Would a 10% or higher revenue lift persuade you to try? Join us on our first podcast of 2023, as Julie Butler dives into the in’s and outs of Sentral’s unique and modern approach to property management; the new era of renting is flexible lease terms. Hear how pushing past the boundaries of traditional leasing can benefit your company, your residents and especially your employees. We think we may have tapped into the next big trend!

Hello 2023! The week, Joseph Nagle, head of marketing and business development at Orange Charger, is in the studio. We’re talking about the future of electric vehicles and the growing need for EV charging station availability in multifamily communities. Joseph and the team at Orange make charging electric vehicles simple, equitable, and scalable at any multi-unit property.

Contact Joseph
linkedin.com/in/josnagle/
linkedin.com/company/orange-charger/

Rebranding can be an emotional transition. Attachment to what is familiar and what works can run deep among employees and associates. But as companies evolve and grow, their identities need to do the same. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love.

Connect with Beth
www.linkedin.com/in/bethtuttle/
www.linkedin.com/company/quarterra-group/

Our guest list looks a little different this week! Matt is taking the opposite side of the mic to tell us more about his company’s decision to bring embroidery in-house. From new production equipment to an apparel showroom, Triple R Marketing is bringing more services to multifamily property owners and teams.

Connect with Matt
www.linkedin.com/in/triplermarketing

Welcome back to Apartments on The Go! We hope everyone had a great Thanksgiving Holiday with loved ones. This week we are talking to Terry Danner, executive vice president of sales at SmartRent. Terry has decades of experience in multifamily management and discusses the full property lifecycle, why it needs attention, and how technology serves a large role in keeping the property lifecycle healthy.

Connect with Terry
https://www.linkedin.com/in/terry-danner-075552102/
https://smartrent.com/

“The renter’s journey is a complicated spider web of forks, turns, AND twists. We have to be able to adapt as on-site teams and as tech providers to that branching spider web and work accordingly.”

Jacob Carter, founder and CEO of Nurture Boss, joins us to discuss hyper-personalization in marketing campaigns. 80% of consumers are much more likely to make a purchase if their experience is personalized. How can we take this information and implement it into the renter customer journey?

“What we should be doing, as we’re nurturing these prospects, is understanding how the questions they’re asking us are actually painting us a roadmap for success on how to sell them on the property … how to turn them into a customer and into a resident.”

Connect with Jacob
www.linkedin.com/in/jacobscarter
nutureboss.io

Over the last three years, 10s of millions of animals were adopted or purchased and joined families across the nation. David Meit and his company, Oculus Realty, have found a way to embrace this trend by creating a welcoming, inclusive community for pets and their parents. Today, David joins us to discuss the challenges and rewards of open pet policies and the value of being as passionate as your residents are for all our pets.

Connect with David
https://www.linkedin.com/in/kdavidmeit/
https://www.oculusrealty.com/

“You aren’t wired as a leader, it’s an evolution.”

 Todd Allen, founder and CEO of Connect, a multifamily digital ad tech company, sits down to discuss servant leadership and its ability to be a learned skilled. Servant leaders embrace availability and communication to build strong, high-performing teams. Being open and transparent with team members creates a comfortable environment for them to share feedback and ideas in actionable ways.

Connect with Todd
www.partnerwithconnect.com
www.linkedin.com/in/toddallenconnect