Apartments on the Go Podcast

On this episode we’re joined by three incredible women in the technology and marketing industry, Stephanie Gonzalez, Cara Athmann, and Whitney Kidd! Hosted by Courtney Smith, they discuss the triumphs and challenges within their careers and how they celebrated and overcame them. They also talk about the best strategies they implemented during the pandemic and how they faced the obstacles that it presented. Finally, they give their advice for the next generation of upcoming men and women looking for careers in business. Take a listen and hear more from these talented women!

“When you have a professional that has this much knowledge, how would you not treat them as your equal?”

Today’s episode features Adrian C. Danila, an expert in the multifamily industry since 2003. We sat down with Adrian to discuss the necessities of maintaining a quality service team that will not only benefit the residents, but also the company. Adrian talks about how to treat maintenance professionals equally, how to recognize and appreciate their importance to the property, and how to competitively set their wages in the industry in order to find and foster talent. Hear all of this and much more in this week’s episode!

In today’s episode we sit down with Paul Marks, host of the Multifamily Matters Radio Show! We discussed new technologies and ideas in the multifamily world as well as where the industry seems to be headed. Paul also shared his favorite shows, most impactful moments, and the history behind the creation of the Multifamily Matters Radio Show. If you’re interested, any episodes Paul mentioned in today’s podcast can be listened to at multifamilyradio.com! Be sure to check it out!

Want to Learn More?

Connect with Paul on LinkedIn or via [email protected]

Check out Multifamily Matters Radio Show

“Employers want to make their employees happy; we have to give them the chance though.”

This episode features a second appearance of Jessica Fern-Kirkland on Apartments On the Go! She joined us to talk about the The Great Resignation that has followed the business industry since COVID-19 began. As someone who has switched jobs in the midst of the pandemic, Jessica has incredible insights on how to know when it’s time to grow and shift your focus, while doing so successfully. Five key concepts that she implements are being vulnerable, assessing her strengths, being transparent, seeking stability, and strategizing for success. Listen to this week’s podcast to learn more about Jessica’s helpful techniques!

“We want the DNA of the neighborhoods to be fully integrated into the properties themselves.”

On this episode we are joined by Co-Founder and CEO of Alpha’a, Manuela Seve! Her company brings the concepts of decorating to life by designing individual units and entire complexes with unique art pieces produced by the surrounding community. Manuela helps redefine the amenities that come with leasing furniture from an apartment by adding art pieces as another option, while also integrating the talent within the property’s local community. She explains what it’s like to work with her team to create spaces that current and potential tenants will love and how it can boost revenue and growth! Take a listen and learn more about this unique design opportunity!

“When your goal is branding and awareness, it’s really important to know exactly where it’s going…”

On this installment of Apartments on the Go, Courtney Patterson, Senior Director of Marketing at Northwood Ravin, joins us to talk about celebrity influences in the multifamily industry. Highlighting talking points discussed during AIM 2021, Courtney expands on the opportunities to utilize celebrities in marketing strategies. She emphasizes the importance of having a plan and purpose in mind when using these strategies and even gives some suggestions on how to begin. Take a listen and learn more about this evolving market and how to leverage it to further your brand!

“Even though influencers may not be your first or last touch in your funnel, they are a very impactful touch to show the lifestyle of your community.”

Another installment straight from AIM 2021 featuring creative marketer Sydney Webber! In this episode, Sydney tackles the subject of influencer marketing. She discusses her own experience implementing the social media-focused marketing tactics and the fruitful results! Sydney also gives extensive details on how our listeners can utilize the influencer marketing trend and find influencers to work with. She even explains the technicalities and minimal risk factors involved and how to handle them. Take a listen and learn about the potentials and benefits of this marketing strategy!

“Opening your ears and your mind to other perspectives will help you collaboratively come up with the best solution.”

In this episode, Sarah Wieman and Cedric Hendrix join us in the AIM Studio to discuss their methods of reimagining old ideas and making them new. Cedric explores going paperless, locating talent, and implementing training strategies that work. Sarah examines what it means to reimagine and how it can help businesses grow and change. Both of our guests discuss the way COVID impacted their businesses through virtual tours, online communication, and potential tenants. Take a listen and learn more from Sarah and Cedric on how to successfully reimagine!

“Let’s get out of our minds… and think like a customer – what matters to them?”

Another episode we recorded live from the 2021 AIM Conference features Kitty Callaghan, VP of Marketing at Wasatch Property Management! Kitty joined us to talk about the new process of around-the-clock leasing and the implementation of charging stations for tenants. She explains how technology, while it can never replace people, can be utilized to make the customer experience smoother and the employees job simpler. Kitty also discussed the opportunity the multifamily industry has in installing charging stations at their properties, helping draw in an even greater pool of tenants. Take a listen and learn more on how technology can be utilized in the best ways to effect the best outcomes for employees and customers alike!

“AIM is really just a reflection of the aspirations of the people in the community and how they want to get better at serving residents…”

Our first episode recorded live from the 2021 AIM Conference features the hosts of AIM, Steve Lefkovits and Dennis Cogbill! They joined us to discuss the origins and goals of AIM, as well as share their thoughts on the future of the multifamily industry! They talk about the numerous ways those within the apartment industry wish to be engaged and how we can successfully accomplish meeting their expectations! As you listen, consider signing up for the 2022 AIM Conference and connecting with and learning from others within the multifamily industry!